From Mainstage to Braze Hub: the map behind City x City London 2026

City x City London 2026 was a Braze-led customer engagement event held at Olympia London on April 23, 2026. The one-day program brought marketers, brand leaders, partners, and technology teams together to explore AI-driven engagement, personalization, real-time data, and modern customer experiences.

The agenda moved across Mainstage, Stage 2, the Braze Hub, conference rooms, networking spaces, and other attendee touchpoints. ExpoFP provided a branded interactive floor plan that helped visitors understand the venue, find the right spaces, and move through the event without relying only on a static map.

The challenge: guiding attendees through a focused B2B event

City x City London combined sessions, networking, partner activity, and multiple event areas within Olympia London. Attendees needed a clear way to identify where each part of the program was happening and move between spaces efficiently throughout a tightly scheduled day.

A static venue map would have shown the layout, but it would not provide the same searchable, interactive experience. The organizer needed a branded digital map that supported session discovery, attendee flow, and visibility for the event areas that mattered most.

The map also needed to create measurable evidence of use. Tracking views, loads, sessions, and users would show whether the floor plan became an active part of the attendee experience.

What the organizer wanted to achieve

The project had four clear goals:

For a focused B2B event, navigation supports more than movement. It helps attendees reach the right sessions, discover relevant spaces, and spend more of the day engaging with the content and people they came to meet.

ExpoFP's solution

ExpoFP delivered a branded interactive floor plan for City x City London 2026, transforming the venue layout into a searchable digital experience for attendees, marketers, partners, and the Braze event team.

The delivered scope included:

• Interactive event floor plan hosted on ExpoFP for City x City London 2026
• Event areas, labels, points of interest, session spaces, and networking locations
• Branded digital map aligned with the City x City and Braze event experience
• Searchable layout supporting attendee navigation and event discovery
• Public map access at cityxcity-london-2026.expofp.com
• Analytics tracking for views, loads, sessions, and users

How the project was delivered

The project moved quickly from intake and planning to map build, publication, and event-day readiness. Payment was received on April 8, the first version was delivered on April 20, and the final map was available for the April 23 event.

1. Planning

ExpoFP reviewed the needs of a focused customer engagement event and structured the map around sessions, networking areas, partner activity, and the attendee touchpoints that would shape movement through the venue.

2. Map build

The production team created the City x City London 2026 interactive floor plan, adding event areas, labels, points of interest, and the map elements needed to make Olympia London easier to explore.

3. Publication

The branded map was published at cityxcity-london-2026.expofp.com and made available as a centralized navigation and discovery tool for attendees.

4. Analytics and support

ExpoFP tracked views, loads, sessions, and users during the measured period, providing clear evidence that attendees actively used the map during the event.

What the numbers show

ExpoFP analytics recorded the following engagement during the measured event period:

The City x City London 2026 floor plan reached 420 users and generated 1,083 total views. That equals more than two and a half views per user on average, suggesting that attendees returned to the map as they moved between sessions and event areas.

The dashboard also recorded 979 map loads and 479 sessions. For a focused one-day event, the figures show that the map was not simply available — it was actively opened and used as part of the live experience.

For the organizer, the map created a measurable digital layer supporting attendee navigation, session discovery, networking-area visibility, and easier movement through Olympia London.

Source: ExpoFP analytics dashboard. Timeframe: measured dashboard period for City x City London 2026; event date April 23, 2026. Values are exact.

Why this case matters for ExpoFP prospects

This case is a useful reference for:

• Focused B2B conferences and customer engagement events
• SaaS, marketing technology, AI, personalization, and digital experience events
• Programs with multiple stages, networking spaces, partner areas, and attendee touchpoints
• Organizers replacing a static venue map with a branded interactive experience
• Event teams that want measurable proof of map usage and attendee engagement

It shows that even a focused one-day event can benefit from an interactive floor plan that helps attendees find what matters faster while giving the organizer measurable engagement data.

Final takeaway

At a tightly programmed B2B event, every transition matters. City x City London 2026 used ExpoFP to turn the Olympia London layout into a practical digital guide — helping attendees move from Mainstage to Stage 2, the Braze Hub, networking areas, and conference rooms while generating measurable engagement throughout the day.