From Bayside Halls to Beach Clubs: the map behind Domino's 2026 Worldwide Rally

Domino's 2026 Worldwide Rally brought franchisees, suppliers, corporate teams, and business partners to Mandalay Bay in Las Vegas from May 12–14. The global corporate gathering combined exhibition areas, general sessions, networking spaces, and off-floor experiences across a complex venue environment.

Brella partnered with ExpoFP to turn that environment into one branded interactive map. The goal was to help attendees move between more than 200 planned booths, session locations, sponsor areas, and venues without leaving the digital event experience.

The challenge: connecting a rally across Mandalay Bay

The Worldwide Rally extended beyond a single exhibition hall. Attendees needed to navigate Bayside Halls, Michelob Ultra Arena, Beach Clubs, networking areas, meeting spaces, and other event touchpoints while keeping track of exhibitors and sessions.

A static venue plan could not provide the same searchable experience or connect locations directly with exhibitor and session information. The map also needed to support sponsor visibility and work smoothly inside Brella's event platform.

With the event approaching, ExpoFP and Brella needed to complete the build, refine direct location links, validate session mapping, and resolve the remaining integration details before attendees arrived.

What the organizer wanted to achieve

The project had four clear goals:

The floor plan became a shared navigation layer for the event — helping attendees find their next destination while giving exhibitors, sponsors, and sessions a clearer digital presence.

ExpoFP's solution

ExpoFP delivered a PRO Design interactive floor plan for Domino's 2026 Worldwide Rally, combining custom venue mapping, exhibitor discovery, session locations, sponsor areas, and multi-location navigation in one branded experience.

The delivered scope included:

• PRO Design interactive floor plan covering the Mandalay Bay event environment
• More than 200 planned booths and 213 exhibitors organized for discovery
• Mapping for Bayside Halls, Michelob Ultra Arena, Beach Clubs, and networking areas
• Points of interest, session locations, sponsor areas, and direct location links
• Branded map using event logos, colors, and visual assets
• Brella integration support, revisions, final QA, and event-ready optimization

How the project was delivered

Brella and ExpoFP moved the project from venue planning to map production, platform integration, usability refinement, and final quality assurance.

1. Planning

The teams reviewed venue layouts, branding guidelines, booth requirements, session locations, and the attendee journeys connecting exhibition halls, general sessions, networking areas, and outdoor spaces.

2. Map build

ExpoFP created the branded PRO Design map, adding exhibitors, booths, points of interest, sponsor areas, session locations, and the navigation structure needed across Mandalay Bay.

3. Integration and refinement

After the first version was delivered on April 16, ExpoFP worked with Brella and the Domino's team to improve search, exhibitor imports, session mapping, and direct location links.

4. Launch readiness

Final QA covered all mapped areas, and the remaining Brella session-map issue was resolved by updating the location URLs before the event opened on May 12.

What the numbers show

ExpoFP analytics recorded the following engagement during the event week:

The interactive floor plan reached 6,853 users and generated 27,011 views — nearly four views per user on average, indicating that attendees returned to the map throughout the rally.

It also recorded 12,697 map loads, showing that the floor plan was repeatedly opened as attendees moved between exhibitors, sessions, networking spaces, and venues.

The result was more than a digital venue plan: it was an integrated event tool supporting navigation, exhibitor discovery, sponsor visibility, and a smoother experience across multiple locations.

Source: ExpoFP analytics dashboard. Timeframe: Domino's 2026 Worldwide Rally event week, May 12–14, 2026. Values are exact.

Why this case matters for ExpoFP prospects

This case is a useful reference for:

• Enterprise conferences, franchise conventions, and corporate meetings
• Events connecting exhibition halls, sessions, networking spaces, and off-floor venues
• Event platforms looking for an integrated interactive mapping layer
• Organizers that need exhibitor discovery and sponsor visibility alongside navigation
• Teams requiring post-delivery optimization, integration support, and final QA

It shows that ExpoFP can support a complex enterprise event through partner collaboration — combining venue mapping, exhibitor and session discovery, integration support, and measurable usage in one scalable solution.

Final takeaway

Domino's 2026 Worldwide Rally used ExpoFP and Brella to connect more than 200 booths with sessions, networking areas, and multiple Mandalay Bay venues — generating 27,011 map views and reaching 6,853 users during the event week.