Best Booth Sales Software in 2026
Ten tools for selling exhibitor booths online, compared on the question that matters most: can exhibitors pick a booth on a live map and pay, or does the sale still run through applications, contracts and invoices?
The short answer
- Best for self-service booth sales on a live map with published pricingExpoFP
- Best for a per-event trade show bundle with map checkoutMapd Events (Map D)
- Best for large, contract-driven expositions with vendor servicesEXPOCAD or Map Your Show
- Best for associations that want booth sales inside one event databaseeShow or A2Z Events
- Best for festivals, fairs and markets that sell space through vendor applicationsEventeny
- Best for small French-speaking trade shows wanting a low-cost back officeKeyQo
ExpoFP is our product. We include it where it fits and link to detailed head-to-head comparisons so you can verify every claim.
How we evaluated
Booth sales software is any tool that lets exhibitors see available space, reserve or buy it, and lets the organizer track who owes what. We scored each product on six criteria:
- Booking model
- Do exhibitors choose and pay for a booth directly on an interactive map, submit a booking request, or go through an application and contract workflow?
- Payment collection
- Is card payment taken at checkout, through an integrated gateway, or by invoice after a contract is signed?
- Live availability
- Does the public map update as booths are held, reserved and sold, so two salespeople can't sell the same space?
- Upsell and sponsorship inventory
- Can you sell sponsorships, featured placements and booth extras alongside the space?
- Setup and ownership
- Can your team build and edit the floor plan yourselves, or is setup led by the vendor's team?
- Pricing transparency
- Is pricing published, and are there transaction fees or per-event charges?
All information comes from public product materials and our own head-to-head comparison research as of October 2026. Where a vendor doesn't document something publicly, we say so.
Comparison at a glance
| Tool | Best for | Category | Key strength | Pricing transparency |
|---|---|---|---|---|
| ExpoFP | Self-service map-based booth sales | Floor-plan-first platform | Reserve and pay by card on the live map | Published (DIY $149/mo; team-built from $990 one-time) |
| Mapd Events (Map D) | Per-event trade show bundle | Floor plan + trade show suite | Map checkout via Stripe, Authorize.Net or Square | Published per event ($1,250–$2,499) |
| EXPOCAD | Large expositions, GSCs, venues | Exposition management suite | Contract module, 30+ years in floor plans | Quote-based |
| Map Your Show | Large trade shows wanting a full exhibitor platform | Trade show platform | MYS Sales Pro booth selection plus onsite rebooking | Quote-based |
| eShow | Associations consolidating registration and exhibits | Event management suite | Priority-point booth selection, one database | Quote-based |
| A2Z Events | Associations needing contracting and financials | Event management suite | Booth contracting with financial management | Quote-based |
| Eventeny | Festivals, fairs, markets | Festival and vendor management | Applications that flow into booth assignment | Published tiers; mapping on Pro; transaction fees |
| KeyQo | Small French and European trade shows | Organizer back office | Zero commission, automatic invoicing | Published in EUR (waitlist at time of writing) |
| Zoho Backstage | Conferences already on Zoho | All-in-one event platform | Real-time booth booking inside a broad suite | Published tiers; add-ons apply |
| PheedLoop | Associations wanting one event platform | All-in-one event platform | Booth self-selection with conflict detection | Partially published |
Payments on the map vs contracts and invoices
This is the most useful way to split the market:
- Exhibitors pay at checkout on the map: ExpoFP (DIY, Standard and Pro plans; not on Light), Mapd Events (Growth and Scale tiers), and Eventeny on its Pro plan, where public materials say vendors can buy available booths directly. KeyQo advertises direct payment on booking too, but confirm the flow while the product is in pre-registration.
- Online selection, with payment and contracts handled by the wider workflow: Map Your Show (payment processor integrations), eShow (online application with payment collection and invoicing), PheedLoop (booth selection plus a separate Payments module).
- Contract- and invoice-led: EXPOCAD (contract module where exhibitors choose or confirm space) and A2Z Events (booth contracting, online sales and financial management). Zoho Backstage documents booth requests and bookings, but online payment for booth space isn't clearly documented.
Neither model is wrong. Large association shows often need priority points, contracts and deposits. Smaller and mid-size shows usually sell faster when exhibitors can click a booth and pay on the spot.
The tools
ExpoFP
Our productBest for self-service booth sales on a live floor plan
ExpoFP is an interactive floor plan platform, and its booth sales are built into the map. Exhibitors see live availability and reserve or buy a booth by credit card on the floor plan. The organizer approves and tracks every sale in one place, and invoicing is supported. You can also sell sponsored listings, featured placements, banner ads, logos in booths, booth extras and sponsorship packages. Organizers build the map themselves in the drag-and-drop FP Designer, where changes go live instantly, or upload an existing plan and have the ExpoFP team build it. Exhibitors get a personal auto-login link to add their logo, description and contacts, and you approve the content. ExpoFP is trusted by 1,000+ trade shows and expos in 50+ countries. One check before you buy: the Light plan ($990 one-time) does not include booth reservation, sponsorship or payment collection, so for booth sales you need DIY, Standard or Pro.
Strengths
- Exhibitors reserve and pay by card directly on the live map, so availability updates as soon as a booth sells.
- Published pricing and a 7-day free trial with no credit card. DIY costs $149/mo and includes booth reservation and sponsorship.
- Reuse last year's map and exhibitors for the next edition, and connect to registration, ticketing or CRM systems through integrations and a JSON API.
Limitations
- It is not a full event management suite. Registration, abstracts and housing stay in your other tools.
- The Light plan has no booth reservation or payments, and prices scale with booth count, so check the pricing slider for your show size.
- Pricing
- Free 7-day trial; DIY $149/mo; Light $990 one-time (no booth sales); Standard $1,500 one-time; Pro $2,100 one-time (≤100 booths; scales with booth count; 1,000+ booths quoted).
Mapd Events (Map D)
Best for a per-event trade show bundle with map checkout
Map D, operated from Toronto by Nextech, is a trade show platform built around an interactive floor plan. Its editor has snap-to-grid, booth types, multi-user editing and an assignment audit trail. Exhibitors can check out on the map through Stripe, Authorize.Net or Square, and Map D says it charges no platform transaction fees beyond gateway rates. Interactive booth sales, invoicing and discounts start on the Growth tier. Ticketing, a white-label mobile app, lead retrieval and AI matchmaking are available as add-ons.
Strengths
- True self-service checkout on the map with a choice of payment gateways.
- Published per-event pricing, which is rare in this category.
- Editing tools built for teams, including multi-user editing and snapshot history.
Limitations
- Booth sales aren't on the entry Starter tier, and add-ons such as extra maps and the mobile app are quoted separately.
- Onboarding is demo-led, with a typical launch of 5–15 business days.
- Pricing
- Starter $1,250, Growth $1,999, Scale $2,499 per event; add-ons quoted.
EXPOCAD
Best for large, contract-driven expositions
EXPOCAD by A.C.T. Inc. has more than 30 years in exposition floor plans. Its 3e cloud platform covers floor plan design, online booth and sponsorship sales, exhibitor contracts, financial tracking and the MARKETPLACE online floor plan viewer. Booth sales run through a contract module. Exhibitors choose a booth or confirm a pre-assigned space while the organizer watches availability. Optional services include onsite space selection and rebooking.
Strengths
- A deep contract workflow for organizers who sell through agreements, holds and deposits.
- Booth operations such as combining, dividing, renting and holding space.
- A long track record with show organizers, general service contractors and venues.
Limitations
- Payment processing and the end-to-end purchase flow aren't fully documented publicly.
- Sales-led and quote-based, with no self-service trial.
- Pricing
- Quote-based; contact the vendor.
Map Your Show
Best for large trade shows wanting a full exhibitor platform
Map Your Show (MYS) calls itself "the growth engine for trade shows." Its customer logos include CES, NAB Show and InfoComm. For booth sales, MYS Sales Pro handles booth selection, sponsorships and digital advertising. It works alongside the Floor Builder, an Exhibitor Resource Center, payment processor integrations and an onsite booth renewal service, where MYS staff help rebook exhibitors for the next edition. MYS Insights adds AI-driven revenue forecasting and flags exhibitors who may not renew.
Strengths
- Booth, sponsorship and advertising sales sit in one exhibitor-facing system.
- Onsite rebooking and high-touch customer success support.
- Revenue analytics built for large, multi-year shows.
Limitations
- No public pricing; buying starts with a demo.
- It's a broad platform, which can be more than smaller shows need.
- Pricing
- Quote-based; check vendor.
eShow
Best for associations that want booth sales on one database
eShow has served trade show and association organizers since 1996. Its Exhibition & Sponsorship Management module includes a drag-and-drop floor plan editor with DWG/PDF import, online booth selection with priority-point assignment, sponsorship and add-on sales, payment collection, invoicing, and a password-protected Exhibitor Service Center. All of it shares one database with registration, housing, conference management and lead retrieval.
Strengths
- Priority-point booth selection suits shows that reward loyal or high-spending exhibitors.
- Booth sales, registration and housing share one record.
- A service-heavy model with dedicated account teams and onsite staff.
Limitations
- Booth selection works through an application, not instant map checkout.
- Pricing is quoted through demos or RFPs.
- Pricing
- Quote-based.
A2Z Events
Best for associations that need contracting and financials
A2Z Events by Personify is used by associations, nonprofits and show organizers. Its public materials cover floor plan management, booth and sponsorship contracting, online sales and payments, financial management, business intelligence reporting, an exhibitor portal, badge-scanning lead tracking and a mobile app with AI matchmaking. Booth sales sit inside a contract workflow rather than happening on a public map.
Strengths
- Contracts, payments and financial reporting live in one system.
- A good fit for organizations already using Personify's association products.
- Broad scope across the exhibit sales lifecycle.
Limitations
- Real-time public map behavior and organizer self-service editing should be confirmed with the vendor.
- Sales-led implementation; no published pricing.
- Pricing
- Quote-based.
Eventeny
Best for festivals, fairs and markets selling through applications
Eventeny is an all-in-one platform for festivals, fairs, markets and fan conventions, and it reports more than 32,500 events hosted. Booth sales usually start with a vendor application. Organizers review and jury the applications, then approved vendors get a booth assignment. On the Pro plan, public materials say vendors can also buy available booths directly on the map. Ticketing, volunteers, sponsors and a marketplace are in the same system.
Strengths
- Applications, jurying and booth assignment run in one flow, which is ideal for juried markets.
- A free Basic plan and published tier pricing.
- Strong fit for festivals that also sell tickets and manage volunteers.
Limitations
- Mapping is gated to the Pro plan, and the platform charges 3–5% transaction fees.
- Payments run through Eventeny's own processing, and depth for multi-building venues should be confirmed.
- Pricing
- Basic $0; Pro (with mapping) $360/mo monthly or $240/mo billed annually; 3–5% transaction fees; custom map design $1,000/map.
KeyQo
Best for small French-speaking trade shows wanting a low-cost back office
KeyQo, based in Grenoble, is an organizer back office for smaller trade shows. It offers a drag-and-drop floor plan, 24/7 online booking through an exhibitor portal on the organizer's subdomain, automatic invoicing, QR check-in and a real-time revenue and occupancy dashboard. It charges no commission on booth sales and hosts data in France.
Strengths
- Zero commission on booth sales and low published entry pricing.
- Automatic invoicing and occupancy tracking for the organizer.
- GDPR compliance with French hosting, plus French-language support.
Limitations
- At the time of writing, sign-up runs through a pre-registration waitlist, so confirm what has shipped.
- Attendee-facing features such as wayfinding and multi-building support aren't documented publicly.
- Pricing
- Published plans in EUR (Essential, Pro, Organizer), billed yearly.
Zoho Backstage
Best for conferences already on Zoho that sell a modest number of booths
Zoho Backstage is an all-in-one event platform covering websites, commission-free ticketing, agenda, check-in, a mobile app and virtual events. Higher tiers add a floor planner where exhibitors can browse the published plan and request or book booths in real time, which prevents double bookings. Richer exhibitor features come with the paid Exhibitor Pro add-on.
Strengths
- Real-time booth booking inside a familiar, broad event suite.
- Integrates with Zoho CRM and Zoho One.
- Published pricing, including a free plan and pay-per-event options.
Limitations
- Online payment for booth space isn't clearly documented publicly.
- The floor planner is built for simpler expo layouts, and support for complex venues should be confirmed.
- Pricing
- Free plan plus published Essentials, Premium and Ultimate tiers; attendee limits and add-ons apply.
PheedLoop
Best for associations wanting booth sales inside one event platform
PheedLoop is a Toronto-based all-in-one event platform covering registration, websites, the PheedLoop Go app, virtual and hybrid events, CE credits and badge printing. Its floor plan builder lets exhibitors self-select booths or be assigned according to organizer rules, with conflict detection. Selections sync in real time across portals, and booth payments go through the Payments module.
Strengths
- Booth self-selection with conflict detection and real-time sync.
- Embeddable floor plan widgets for third-party sites.
- A modular, pay-for-what-you-need model with in-house support.
Limitations
- Payments are a separate module, so confirm its pricing.
- The floor plan is one module among many rather than the product's focus.
- Pricing
- Core platform from $950/yr, modules from about $1/attendee; exact quote via sales.
How to choose
You run booth sales from a spreadsheet and a PDF. Your biggest risks are double-bookings and hours spent recoloring the PDF to match the status column. A map where exhibitors reserve and pay solves both. Start with ExpoFP's trial (DIY, Standard or Pro, not Light) or Mapd Events, and read ExpoFP vs Spreadsheets to see what changes.
You run a large association show with priority points, contracts and deposits. You need a contract-led workflow more than instant checkout. Shortlist eShow, A2Z Events, EXPOCAD and Map Your Show, and request demos and quotes.
You want map checkout but also ticketing and an app from one vendor, priced per event. Mapd Events packages exactly that. If you only need the map and booth sales, compare its per-event pricing with ExpoFP's published plans across your annual event calendar.
You run a festival, fair or juried market. Applications come first and the map comes second. Eventeny is built for this. If you mainly need vendors to pick a spot and pay, a map-first tool may be simpler. See our guide to vendor booth software for fairs and markets.
You run a conference with a small expo hall. If registration and sessions matter most, Zoho Backstage or PheedLoop can cover booths as part of the suite. Check that online booth payment works the way you need.
Ready to sell booths on a live map?
Build your floor plan in FP Designer or upload your existing one, turn on booth reservation and card payments, and share the link with exhibitors. Start with a 7-day free trial, no credit card needed.
FAQ
Booth sales software lets event organizers sell exhibit space online. Exhibitors see which booths are available, reserve or buy one, and the organizer tracks sales, payments and exhibitor details in one place. Some tools put the sale directly on an interactive floor plan, while others run it through applications, contracts and invoices.