Mapping innovation at scale: the floor plan behind London Tech Week 2026

London Tech Week 2026 brought global technology leaders, startups, investors, enterprise teams, policymakers, and innovators together around AI, emerging technology, and business growth. The main event took place at Olympia London from June 8–10, 2026.

Attendees needed to move between expo areas, stages, exhibitor spaces, partner zones, and networking areas. Delivered through ExpoFP partner Swapcard, the interactive floor plan provided one branded, searchable map for navigating the event.

The challenge: making a major technology event easier to explore

London Tech Week combined exhibition areas, stages, startup activity, networking, sponsor and partner spaces, and many attendee touchpoints at Olympia London. Users needed a clear way to find where to go and what to discover.

A static venue plan would show the layout but not provide the same searchable experience. The organizer needed a scalable digital map supporting navigation, exhibitor discovery, and partner visibility.

ExpoFP analytics also needed to show whether the map became an active part of the attendee journey.

What the organizer wanted to achieve

The project had four clear goals:

The map supported more than movement: it helped attendees find relevant companies, content, partners, and spaces while giving the event team measurable engagement data.

ExpoFP's solution

ExpoFP delivered a branded interactive floor plan for London Tech Week 2026, turning the Olympia London layout into a searchable digital experience for attendees, exhibitors, sponsors, partners, startups, and investors.

The delivered scope included:

• Interactive event floor plan hosted on ExpoFP for London Tech Week 2026
• Expo areas, stages, exhibitors, partner zones, networking spaces, labels, and points of interest
• Branded digital map aligned with the London Tech Week event experience
• Searchable layout supporting attendee navigation and event discovery
• Seamless integration with Swapcard for a consistent attendee experience
• Analytics tracking for views, loads, sessions, and users

How the project was delivered

ExpoFP coordinated with Swapcard to move the project from planning and map build to integration, publication, and event readiness.

1. Planning

ExpoFP structured the map around expo areas, stages, exhibitors, partner spaces, networking zones, and the attendee touchpoints shaping movement through Olympia London.

2. Map build

The production team added event areas, labels, points of interest, exhibitor locations, and the elements needed to make the venue easier to explore.

3. Integration and publication

The map was published at ltw2026.expofp.com and integrated with Swapcard, giving attendees one place to find exhibitors, stages, partners, and key locations.

4. Analytics and support

ExpoFP tracked views, loads, sessions, and users, showing that the floor plan was actively used at scale.

What the numbers show

ExpoFP analytics recorded the following engagement during the event week:

The floor plan reached 29,202 users and generated 73,333 views — more than two and a half views per user on average, suggesting that attendees returned to the map throughout the event.

It also recorded 53,260 map loads and 38,269 sessions, confirming that the map was repeatedly opened as part of the live attendee experience.

The result was a measurable digital layer supporting navigation, exhibitor discovery, partner visibility, and movement across Olympia London.

Source: ExpoFP analytics dashboard. Timeframe: London Tech Week 2026 event week, June 8–10, 2026. Values are exact.

Why this case matters for ExpoFP prospects

This case is a useful reference for:

• Large technology, AI, startup, and enterprise events
• Conferences with expo areas, stages, exhibitors, sponsors, and partners
• Swapcard or similar platforms needing an integrated floor plan layer
• Organizers replacing static venue plans with branded interactive maps
• Teams that want measurable map usage and attendee engagement

It shows that ExpoFP can support a high-traffic technology event through a partner-led setup, helping tens of thousands of users navigate while generating clear engagement data.

Final takeaway

London Tech Week 2026 used ExpoFP and Swapcard to turn a complex Olympia London layout into a practical digital guide — generating 73,333 views and reaching 29,202 users during the event week.