Compare a dedicated interactive floor plan platform with an all-in-one event app to decide which experience should sit at the center of your event.
Free
plan available
7-day
full-featured trial
$149/mo
published DIY pricing from
No app
needed for web wayfinding
Whova is a widely used event management and event app platform, best known for its award-winning mobile app for conferences. It combines registration and ticketing, agenda management, attendee networking, live polls and Q&A, community boards, and sponsor and exhibitor tools — including lead retrieval with QR scanning — in a single package that supports in-person, virtual, and hybrid events. Whova also offers a floor map feature: organizers can upload an image of their exhibit hall, place pins for booths, and let exhibitors select a booth during registration within their tier. It is a popular choice for associations, universities, and conference organizers who want one app to carry the whole attendee experience.
ExpoFP takes a different, focused approach: the interactive floor plan is the product. ExpoFP is built around a true vector floor plan editor with booth inventory at its core — organizers draw and edit halls, manage booth availability in real time, take booth reservations and online booth purchases, publish searchable exhibitor listings, embed the live map on any website, and give attendees turn-by-turn wayfinding that runs in any browser with no app download. Reporting shows organizers how attendees and exhibitors actually use the map.
This page is for teams comparing ExpoFP vs Whova, looking for a Whova alternative, or deciding whether the event app or the interactive floor plan is the primary attendee experience. The two products overlap far less than they compete: Whova is strongest as an all-in-one conference app, while ExpoFP is strongest as a dedicated expo floor plan and booth sales platform — and many organizers end up using a map like ExpoFP alongside an event app.
The question is which experience is primary: the app or the map.
Your event lives or dies by the expo floor: you need to draw and edit a precise interactive floor plan, manage booth inventory and availability in real time, sell or reserve booths online, and give attendees browser-based wayfinding with no app download. ExpoFP publishes its pricing (free plan, 7-day trial, DIY from $149/mo), so you can scope costs before talking to sales.
Your event is primarily a conference and you want one app to handle registration, agenda, networking, engagement, and sponsor visibility together. Whova's app-centric experience, community features, and lead retrieval are well regarded, and its pin-based floor map may be sufficient if the exhibit hall is a supporting element rather than the main attraction.
The table uses cautious wording where Whova's floor map behavior is not fully documented publicly and should be confirmed with the vendor.
| Feature | ExpoFP | Whova |
|---|---|---|
| Interactive event floor plans | Core product focusPrecise vector floor plans built in a dedicated editor | Floor map feature based on an uploaded map image with booth pinsDepth for complex expos should be confirmed |
| Floor plan editing | Full drawing and editing tools: booths, walls, objects, categories, styling | Organizers upload a floor map image and place colored pins for booths; drawing-level editing is not the documented model |
| Booth management | Map-first booth inventory with statuses, pricing, and availability logic | Booth pins with numbers, sizes, and descriptions tied to exhibitor tiers |
| Booth reservations | Built inHold and manage booths directly on the live map | Available in broader workflowOrganizers can pre-reserve booths for VIP exhibitors; details should be confirmed |
| Booth purchases online | Available on paid plansSubscription + Payments from $269/mo for ≤100 booths | Booth selection is offered during exhibitor registration within tiersPayment specifics should be confirmed |
| Real-time booth availability | Live availability shown on the public map as booths sell or reserve | Organizers can monitor purchased vs. available boothsReal-time public display should be confirmed |
| Exhibitor profiles / listings | Rich exhibitor directory linked to boothsLogos, descriptions, categories, links | Exhibitor and sponsor profiles with virtual booths and tiering options |
| Search by booth, company, or category | Built inInstant search across booths, companies, and categories | Exhibitor search available in the appMap-level search behavior should be confirmed |
| Attendee wayfinding | Browser-based turn-by-turn navigation to any boothNo app required | Attendees view the floor map within the Whova app experienceNavigation depth should be confirmed |
| Mobile / browser experience | Web-firstWorks in any mobile or desktop browser, no download | App-firstThe richest experience is in the Whova mobile app, with web components |
| Multi-floor / multi-building support | SupportedMultiple buildings and levels in one plan | Should be confirmed with Whova for multi-hall or multi-level setups |
| Website embedding | Embed the live floor plan and exhibitor list on any website | Event webpage and app contentEmbeddable interactive map should be confirmed |
| Self-service setup | Fully self-serviceSign up, draw, and publish without sales calls | Self-service tools existPackages are typically scoped with the Whova team |
| Lead retrieval / capture | Exhibitor-focused lead capture available; map interactions feed reporting | Lead retrieval with QR scanning is a documented strength of the exhibitor toolset |
| Public pricing | PublishedFree plan, 7-day trial, DIY from $149/mo | Not publishedPricing is quote-based, scoped by attendee count and features |
| Product scope | Focused floor-plan-first platform: maps, booths, exhibitors, wayfinding | Broad all-in-one: registration, agenda, networking, engagement, exhibitor tools |
| Best fit | Trade shows, expos, and exhibitions where the floor plan is central | Conferences and community-driven events where the app is central |
| Ideal buyer | Expo organizers and venues who need booth sales and navigation depth | Conference organizers who want one bundled app for the whole event |
Publish a live interactive floor plan today — free plan, no credit card required.
Whova is a strong all-in-one event app, but teams whose events center on an exhibit floor often find that a pin-on-image floor map is not the same thing as a dedicated floor plan platform. Here is what typically tips the decision toward ExpoFP:
If your event is fundamentally a conference — sessions, speakers, networking, community — and the exhibit area is a secondary component, Whova's bundled approach can be the more practical choice. You get registration, agenda, engagement, and exhibitor visibility in one contract and one app, with a floor map feature that covers straightforward booth selection needs. Organizers who value AI-suggested networking, community boards, and integrated lead retrieval, and who are comfortable with quote-based pricing, are squarely in Whova's sweet spot.
The choice is less "which product is better" and more "which experience is primary."
Whova is an app-first conference stack: the mobile app is the hub, and the floor map is one feature among many inside it. That works well when attendees spend their day moving between sessions and the app is already open in their hands.
ExpoFP is a map-first expo workflow: the floor plan is the hub — it sells the booths, lists the exhibitors, powers the website, and navigates the attendee across the hall. That works well when the show floor is the product and every exhibitor, sponsor, and attendee interaction starts with "where is the booth?"
These platforms are not mutually exclusive. Many organizers run an event app for agenda and networking while using ExpoFP as the dedicated floor plan layer, because the map needs to serve people who never download the app — website visitors, prospective exhibitors, and walk-in attendees.
A common setup looks like this:
Create your floor plan in minutes and see why organizers make the map the center of the expo experience.
Common questions for teams comparing ExpoFP and Whova.
For the floor plan and exhibitor management side of an event, yes. ExpoFP replaces or upgrades the floor map component with a dedicated interactive floor plan, booth inventory, reservations, online booth sales, and browser wayfinding. It is not a replacement for Whova's registration, agenda, or networking features — many teams use ExpoFP alongside an event app.
Start free, publish today, and upgrade only when you need booth sales and payments.
Information on this page is based on publicly available product materials and may change over time. If you represent this product and would like us to correct or update anything, please contact us. This is ExpoFP's own comparison and reflects our perspective based on publicly available information and user-facing product research.