Compare a focused interactive floor plan platform with a broad event engagement and app platform — and see which one should own your attendee map experience.
Free
plan available
7-day
full-featured trial
$149/mo
published DIY pricing from
No app
needed for web wayfinding
Swapcard is an event engagement platform built around an event app, AI-powered networking and matchmaking, and exhibitor tools. Its publicly documented capabilities include attendee networking and meeting scheduling, AI-driven recommendations, exhibitor lead capture and badge scanning, virtual and hybrid event support, and — as of 2026 — an expanded registration offering. Swapcard also offers an interactive floor plan feature within its platform, with booths linking to exhibitor profiles, and it supports floor plan integrations with third-party mapping providers. It is a broad, app-centric platform aimed at organizers who want engagement, matchmaking, and lead generation in one system.
ExpoFP takes a different approach: the interactive floor plan is the product, not a module. ExpoFP is built floor-plan-first — organizers create and edit event maps, manage booth inventory with real-time availability, take booth reservations and online booth purchases, publish a searchable exhibitor directory, embed the whole experience on their own website, and give attendees browser-based wayfinding that works without downloading an app. Reporting shows organizers how attendees and exhibitors actually use the map.
This page is for teams comparing ExpoFP vs Swapcard, looking for a Swapcard alternative, or deciding whether the event app or the interactive floor plan is the primary attendee experience. The two products overlap on maps but are built around different centers of gravity: Swapcard around engagement and matchmaking, ExpoFP around booth inventory, booth sales, and wayfinding.
The question is what sits at the center of your attendee experience.
Your priority is the floor plan itself: selling and managing booths, keeping availability accurate in real time, and giving every attendee instant map access in the browser with no app download. ExpoFP offers a free plan, a 7-day full-featured trial, and published DIY pricing starting at $149/mo, so you can be live with a working map the same day.
Your priority is attendee engagement: AI matchmaking, meeting scheduling, community networking, and exhibitor lead capture inside a branded event app. Swapcard is a strong choice for organizers who want a single engagement platform for in-person, virtual, and hybrid events, and the floor plan is one component of that broader experience.
The table uses cautious wording where Swapcard capabilities depend on setup or integrations and should be confirmed with the vendor.
| Feature | ExpoFP | Swapcard |
|---|---|---|
| Interactive event floor plans | Core productThe platform is built around the map | Available as a feature within the engagement platformAlso supports third-party map integrations |
| Floor plan editing | Full drag-and-drop editor for building and updating maps yourself | Floor plan setup availableDepth of self-service editing should be confirmed for your use case |
| Booth management | Map-first booth inventory with statuses, categories, and pricing | Exhibitor and booth management available in broader workflowMap-level inventory logic should be confirmed |
| Booth reservations | Built inExhibitors request or reserve booths directly on the live map | Not a documented core focus — should be confirmed with Swapcard |
| Booth purchases online | Available on paid plansSubscription + Payments from $269/mo for up to 100 booths | Not a documented core focus — should be confirmed with Swapcard |
| Real-time booth availability | YesSold, reserved, and available statuses update live on the public map | Should be confirmed — availability display depends on setup and integrations |
| Exhibitor profiles / listings | IncludedSearchable directory linked to booths on the map | YesRich exhibitor profiles with products, meetings, and lead capture |
| Search by booth, company, or category | Yes, on the public map and embedded versions | YesSearch and navigation by exhibitor, booth, or category is documented |
| Attendee wayfinding | Browser-based directions on any device, no app required | Documented in-app and web navigation, with optional positioning features |
| Mobile / browser experience | Web-firstFull experience in any mobile or desktop browser | App-centricFull experience is designed around the event app, with web access available |
| Multi-floor / multi-building support | YesMultiple buildings and levels on one plan | Multi-hall and multi-floor navigation is documented |
| Website embedding | YesEmbed the floor plan and exhibitor list on your own site | Embeddable components availableScope should be confirmed |
| Self-service setup | YesSign up, build, and publish without sales calls | Self-service entry point existsLarger deployments typically involve the sales team |
| Lead retrieval / capture | Exhibitor discovery and map analytics; not a badge-scanning product | StrongDocumented lead scanning, qualification, and exhibitor dashboards |
| Public pricing | YesFree plan, 7-day trial, DIY from $149/mo published on the site | Plan tiers are publishedFull pricing is typically quote-based and depends on attendee volume |
| Product scope | Focused floor-plan-first platform | Broad engagement platform: app, matchmaking, networking, registration, virtual/hybrid |
| Best fit | Organizers who need booth sales, live inventory, and no-app wayfinding | Organizers who need networking, matchmaking, and lead capture at the center |
| Ideal buyer | Trade show and expo teams where the map drives revenue | Conference and exhibition teams where engagement drives value |
Upload your venue drawing, place booths, publish, and embed — without waiting on an implementation cycle.
Teams that choose ExpoFP usually aren't rejecting engagement tools — they've simply decided the floor plan is too important to be a secondary module. When booth sales, exhibitor visibility, and attendee navigation drive event revenue, a dedicated map platform is the safer bet.
If your event's value is driven by connections — buyer-seller meetings, AI matchmaking, community networking, and exhibitor lead capture — Swapcard's engagement platform is built precisely for that, and its documented results around matchmaking and meetings are a genuine strength. Organizers running virtual or hybrid programs, or those who want registration, the event app, and networking under one vendor, may reasonably prefer Swapcard's breadth over a focused floor plan tool.
The comparison isn't really "which product is better" — it's "what is the center of your attendee experience."
Swapcard is app-and-engagement-first: the map is one screen inside a larger journey of profiles, meetings, and recommendations. That's powerful when networking is the product your attendees came for.
ExpoFP is map-first: the floor plan is the front door, the booth inventory is the revenue engine, and wayfinding works for every attendee — including the majority who never download an event app. If your exhibitors judge success by booth traffic and your attendees judge the event by how easily they found what they came to see, the map deserves to be a first-class product, not a feature.
This doesn't have to be an either/or decision. Many organizers run an engagement platform for networking and use a dedicated floor plan platform for the map — and notably, Swapcard has publicly documented an ExpoFP floor plan integration in its product updates, so the two products are known to work side by side.
A common setup looks like this:
Build your event map free, test every feature for 7 days, and publish a live, embeddable floor plan today.
Common questions for teams comparing ExpoFP and Swapcard.
Yes, for the floor plan and booth management side of an event. ExpoFP replaces or upgrades the map experience — floor plan editing, booth sales, exhibitor listings, and wayfinding — with published pricing and self-service setup. It is not a replacement for Swapcard's networking, matchmaking, or lead capture features, which sit outside ExpoFP's scope.
Your floor plan can be live today — free plan, 7-day full trial, no app required for your attendees.
Information on this page is based on publicly available product materials and may change over time. If you represent this product and would like us to correct or update anything, please contact us. This is ExpoFP's own comparison and reflects our perspective based on publicly available information and user-facing product research.