A factual, side-by-side look at how ExpoFP's floor-plan-first platform compares to Grip's AI-powered networking and matchmaking platform.
Free
plan available
7-day
full-featured trial
$149/mo
published DIY pricing from
No app
needed for web wayfinding
Grip is an AI-powered event networking and matchmaking platform built for conferences, trade shows, and confex events. Its core strength is connecting people: badge scanning, lead retrieval, AI-driven meeting recommendations (Grip cites using large data sets and multiple matchmaking strategies), personalized attendee schedules, and an exhibitor portal that covers registration, profile management, and meeting bookings. Grip also offers a broader event management system (EMS) for registration and event operations, and it is generally positioned toward larger, enterprise-scale commercial organizers. Notably, Grip has publicly announced a partnership with ExpoFP to power the interactive floor plan and wayfinding layer inside its own app — a detail worth knowing if you're evaluating either platform for floor plan capability specifically.
ExpoFP is a focused, floor-plan-first platform. It is built around map-first booth inventory and reservation logic: organizers create interactive floor plans, manage booth status and pricing, and — on paid plans — sell booths online directly through the map (Subscription + Payments plans start at $269/mo for up to 100 booths). Attendees get browser-based wayfinding with no app download required, and the platform is web-first with solid mobile support. ExpoFP handles multi-building and multi-level venues, supports embeddable floor plans and exhibitor lists for organizer websites, and offers a free plan alongside a 7-day full-featured trial. Published DIY pricing starts at $149/mo.
This page is for teams comparing ExpoFP vs Grip, looking for a Grip alternative focused specifically on interactive floor plans, booth sales, and attendee wayfinding — rather than a full networking, matchmaking, and lead-retrieval suite. If your primary need is mapping your show floor, managing booth inventory, and letting exhibitors and attendees find each other on a map, this comparison is built for you. It's also relevant if you already use Grip for registration, matchmaking, or lead retrieval and are trying to understand how floor plan mapping fits into — or sits alongside — that stack, since the two products approach the "map the show floor" problem from very different starting points.
The two products approach the “map the show floor” problem from very different starting points.
You need a dedicated, easy-to-launch interactive floor plan with real booth inventory management, online booth sales, and browser-based wayfinding — without committing to a full networking/matchmaking suite. You want transparent published pricing and the ability to self-serve a floor plan in days, not weeks.
Your event's primary goal is structured networking and meeting-driven ROI — AI matchmaking, badge-scan lead retrieval, and an integrated registration/EMS workflow — and you're prepared to work with a sales team for a custom, enterprise-scale quote. Floor plan mapping (via ExpoFP integration) can then sit alongside that broader toolset.
Rows use cautious wording where Grip's floor plan behavior is not publicly documented and should be confirmed with the vendor.
| Feature | ExpoFP | Grip |
|---|---|---|
| Interactive event floor plans | Yes — core product | Yes, via ExpoFP integrationStandalone use should be confirmed |
| Floor plan editing | Yes, self-service drag-and-drop editor | Available in broader workflowShould be confirmed |
| Booth management | YesBooth status, pricing, categories | Available in broader workflowShould be confirmed |
| Booth reservations | Yes | Available in broader workflowShould be confirmed |
| Booth purchases online | Yes, on Subscription + Payments plans | Not publicly documented — should be confirmed |
| Real-time booth availability | Yes | Not publicly documented — should be confirmed |
| Exhibitor profiles / listings | Yes | Yes — exhibitor portalCompany and product profiles |
| Search by booth, company, or category | Yes | Yes, within exhibitor directory |
| Attendee wayfinding | Yes, browser-basedNo app required | Yes, primarily via mobile event app |
| Mobile / browser experience | Web-first with mobile supportNo app needed | App-firstPrimarily an iOS/Android event app |
| Multi-floor / multi-building support | Yes | Available in broader workflowShould be confirmed |
| Website embedding | YesEmbeddable floor plan and exhibitor list | Not a core focus — should be confirmed |
| Self-service setup | YesFree plan and 7-day trial, no sales call required | Not typical — sales-assisted onboarding for custom plans |
| Lead retrieval / capture | Not a core feature | Yes — badge scanningQualifying questions, contact export |
| Public pricing | Published from $149/mo (DIY)And $269/mo (Subscription + Payments) | Not publicly publishedCustom quote via sales |
| Product scope | Specialist: floor plans, booths, wayfinding | Suite: matchmaking, registration, EMS, lead retrieval, floor plan (via ExpoFP) |
| Best fit | Organizers who need a fast, standalone floor plan and booth sales tool | Organizers who need end-to-end networking, matchmaking, and event management |
| Ideal buyer | Trade show and expo organizers, associations, venues | Large conference and confex organizers, enterprise event teams |
Plans start at $149/mo with no sales call required to see costs, and a 7-day full-featured trial lets teams evaluate and go live quickly.
Organizers who choose ExpoFP are typically looking for a fast, self-service way to launch an interactive floor plan without adopting a full event technology suite. Common reasons include:
For large conferences and confex events where structured networking, AI-driven meeting matchmaking, and integrated lead retrieval are the primary success metrics, Grip's broader platform — and its enterprise-oriented sales and onboarding process — may be a stronger fit. Organizers already investing in Grip's registration and event management system may also value having floor plan mapping available through its ExpoFP integration rather than sourcing that capability separately.
This comparison ultimately comes down to specialist versus suite.
ExpoFP is purpose-built around one job — mapping the show floor, managing booth inventory, and helping attendees and exhibitors find each other — and does it with transparent pricing and a self-service path. Grip is built around a different job first: powering meaningful connections and meetings at an event, with matchmaking, lead retrieval, and registration as central pillars, and floor plan mapping delivered through a partner integration rather than as its own core product.
Neither approach is inherently better — the right choice depends on what your event actually needs most. A regional trade show focused on booth sales and exhibitor discovery may not need AI matchmaking or a full EMS. A large confex event built around structured 1:1 meetings and lead generation may need exactly that, with the floor plan as a supporting layer rather than the main event.
Cost and buying process are part of this tradeoff too. ExpoFP publishes its pricing and lets teams start on a free plan or a 7-day full-featured trial without a sales conversation, which suits organizers who want to evaluate quickly and self-serve. Grip's custom, quote-based pricing model is more typical of enterprise event technology suites, where implementation, integrations, and account support are bundled into a negotiated contract. Teams with a fixed budget and a tight timeline may find ExpoFP's transparency easier to plan around; teams building a multi-year enterprise event program may be comfortable with — or prefer — a more consultative sales process.
Because Grip has publicly partnered with ExpoFP to power its own floor plan and wayfinding experience, some organizers may already encounter ExpoFP indirectly through Grip's app. For teams evaluating the two as standalone options, it's worth separating the question of “which platform maps my floor best” from “which platform manages my networking and registration.”
In practice, many organizers land on one of two paths: use ExpoFP as a focused, embeddable floor plan and booth-sales tool on its own or alongside any event app or registration system, or use a broader suite like Grip for matchmaking and registration while relying on ExpoFP-powered mapping for the floor plan layer specifically.
A 7-day full-featured trial and a free plan let teams evaluate the floor plan layer and go live quickly.
Common questions for teams comparing ExpoFP and Grip.
Yes, for the floor plan and booth management portion of an event's technology stack. ExpoFP is a focused alternative for organizers who want interactive floor plans, booth sales, and wayfinding without adopting Grip's broader networking and matchmaking suite.
The floor plan and exhibitor list can be embedded directly into the site you already run — no separate portal required.
Information on this page is based on publicly available product materials and may change over time. If you represent this product and would like us to correct or update anything, please contact us. This is ExpoFP's own comparison and reflects our perspective based on publicly available information and user-facing product research.