A practical comparison of a floor-plan-first exhibition platform and a networking-first event app — so you can pick the right tool for the job.
Free
plan available
7-day
full-featured trial
$149/mo
published DIY pricing from
No app
needed for web wayfinding
Brella is an event networking and matchmaking platform used by conferences, trade shows, associations, and corporate events. Its core strength is AI-powered, intent-based matchmaking that helps attendees and sponsors find relevant people and book 1:1 or group meetings, backed by a branded event app (native iOS, Android, and web), built-in ticketing and registration, sponsor visibility tools such as virtual sponsor booths and meet-at-booth, lead scanning, and networking analytics. Brella publicly lists the ability to display venue floor plans as part of its attendee-experience features, and it is trusted by major organizers including large international conferences and exhibitions.
ExpoFP takes a different starting point: the floor plan itself. It is a floor-plan-first platform for trade shows and exhibitions, built around an interactive map that doubles as your booth inventory. Organizers draw and edit floor plans, manage booth availability in real time, take booth reservations and online booth purchases, publish searchable exhibitor listings, and embed the whole experience directly into their event website. Attendees get browser-based wayfinding — search for a company, tap a booth, and follow a route — with no app download required. Everything is self-service, with published pricing and a free plan to start.
This page is for teams comparing ExpoFP vs Brella, looking for a Brella alternative for floor plans and booth sales, or trying to understand how an interactive event floor plan platform differs from an event networking app. The two products overlap less than you might expect — and for many events, the honest answer is that they solve different problems.
This is a map-first versus networking-first decision.
Your priority is the exhibition floor: an interactive floor plan on your website, booth inventory you can sell against, real-time availability, exhibitor discovery, and attendee wayfinding that works in any browser. ExpoFP lets a small team set this up self-service in days, with published pricing starting at $149/mo and a free plan to test with.
Your priority is networking outcomes: AI matchmaking, high meeting acceptance rates, 1:1 and group meetings, and sponsor lead generation inside a branded event app. Brella is a strong fit for conference-style events where the measurable win is who met whom — and where a sales-led, consultative onboarding with a dedicated success manager is a plus rather than a hurdle.
Brella capabilities reflect publicly available materials as of July 2026. Always confirm current functionality with the vendor.
| Feature | ExpoFP | Brella |
|---|---|---|
| Interactive event floor plans | Core productZoomable, interactive maps built for exhibitions | Lists “display venue floor plans” as an attendee-experience featureNot positioned as a core product — depth should be confirmed |
| Floor plan editing | Full drag-and-drop editor for drawing halls, booths, and objects | Not publicly documented as a floor plan design tool; appears oriented to displaying plans rather than editing them |
| Booth management | Booth inventory managed directly on the map: sizes, numbers, statuses, pricing | Sponsor booths are app profiles for visibility and lead capture, not a physical booth inventory — should be confirmed for your use case |
| Booth reservations | Exhibitors can request or reserve booths from the live floor plan | Not publicly documented as a feature |
| Booth purchases online | Supported on paid plansSubscription + Payments from $269/mo for up to 100 booths | Not publicly documented; Brella sells tickets via Stripe, but not booth space as far as public materials show |
| Real-time booth availability | YesAvailability updates live on the public floor plan | Not publicly documented |
| Exhibitor profiles / listings | YesSearchable exhibitor list linked to booths, with logos, descriptions, and categories | YesSponsor and exhibitor profiles with content, booth chat, and matchmaking visibility |
| Search by booth, company, or category | YesBuilt into every published floor plan | Attendee search covers people, sessions, and sponsorsBooth-number search should be confirmed |
| Attendee wayfinding | YesVisual routes to booths and points of interest in the browser | Session locations and floor plan display are documentedTurn-by-turn booth wayfinding is not publicly documented |
| Mobile / browser experience | Web-firstWorks in any mobile or desktop browser, no download; app available where needed | Native iOS and Android apps plus a responsive web app |
| Multi-floor / multi-building support | YesMultiple levels, halls, and buildings in one project | Not publicly documented in detail; should be confirmed for complex venues |
| Website embedding | YesEmbed the floor plan and exhibitor list on your own site with a snippet | Embeddable widgets for schedule, speakers, ticketing, and sponsors |
| Self-service setup | YesSign up, build, and publish without a sales call | Sales-led; onboarding is delivered with a dedicated customer success team |
| Lead retrieval / capture | Lead capture available for exhibitors on the show floor | YesLead scanning, QR badge/contact scanning, and meeting-based lead generation are core strengths |
| Public pricing | YesFree plan, 7-day full trial, DIY plans published from $149/mo | No — custom quotes via sales; pricing depends on attendee volume and services |
| Product scope | Floor plans, booth sales, exhibitor discovery, wayfinding, reporting | Event app, matchmaking, meetings, ticketing, sponsor visibility, analytics |
| Best fit | Trade shows, expos, and exhibitions where the floor plan drives revenue | Conferences and networking-driven events where meetings drive value |
| Ideal buyer | Organizers who want a self-service, map-first tool with transparent pricing | Organizers who want a consultative, networking-first platform and managed service |
When the exhibition floor is the product — the thing exhibitors pay for and attendees come to explore — teams tend to choose the tool that treats the floor plan as the center of gravity rather than a supporting page:
If your event's value is measured in meetings rather than square meters, Brella is a credible first choice. Its AI matchmaking, 1:1 and group meeting scheduling, meeting analytics, and sponsor lead-generation tooling are the core of the product, refined over years and used by major conference and exhibition organizers. Events that need a full branded attendee app with sessions, ticketing, stories, and networking in one place — and that value hands-on service from a dedicated success team — will find capabilities there that ExpoFP does not attempt to provide.
The real decision here is map-first versus networking-first. ExpoFP starts from the physical reality of an exhibition: a hall, booths with prices, exhibitors to find, and attendees walking a floor. Every feature — editing, reservations, purchases, search, wayfinding, embedding — exists to make that floor plan accurate, sellable, and navigable. Brella starts from relationships: who should meet whom, how meetings get booked, and how sponsors turn conversations into pipeline. Its floor plan support exists to serve navigation inside a networking app, not to run booth inventory.
Neither approach is wrong; they optimize for different revenue lines. If most of your revenue is booth and sponsorship space tied to physical locations, a map-first tool pays for itself in faster sales and fewer floor-plan errors. If most of your value proposition to attendees and sponsors is qualified meetings, a networking-first platform is where to invest. Trying to force either product to do the other's job is where teams get disappointed.
Because the products are largely adjacent rather than overlapping, some organizers use both: Brella (or a similar networking app) for matchmaking and meetings, and ExpoFP for the interactive floor plan, booth sales, and wayfinding. ExpoFP is designed to coexist with event apps — the floor plan embeds in websites and can be linked from inside other platforms, and exhibitor data can be kept in sync with your other systems.
A practical split that works for many trade shows with a strong conference track:
Sign up, import or draw a plan, and publish — no sales cycle and no implementation team required.
Common questions for teams comparing ExpoFP and Brella.
For floor plans, booth sales, and wayfinding — yes. If you were considering Brella primarily to give attendees a map and exhibitors visibility on a floor plan, ExpoFP is a purpose-built alternative for exactly that. For AI matchmaking and 1:1 meeting scheduling, ExpoFP is not a replacement; the two products serve different core jobs and are often complementary.
Start free, publish an interactive plan, and turn booth inventory into a sales channel — with no app between attendees and the map.
Information on this page is based on publicly available product materials and may change over time. If you represent this product and would like us to correct or update anything, please contact us. This is ExpoFP's own comparison and reflects our perspective based on publicly available information and user-facing product research.