Two very different tools for event teams: ExpoFP is an interactive floor plan and booth sales platform for physical events, while Hubilo — now part of Brandlive's Virtual PRO — is a webinar and virtual event platform.
Free
plan available
7-day
full-featured trial
$149/mo
published DIY pricing from
No app
needed for web wayfinding
Hubilo built its reputation as an event marketing platform for webinars, virtual, and hybrid events — offering registration pages, a branded virtual venue, attendee engagement tools (polls, Q&A, quizzes, leaderboards, networking), virtual exhibitor and sponsor booths, and deep CRM integrations with HubSpot, Salesforce, and Marketo. In its later years, Hubilo repositioned around webinars and demand generation with its Webinar+ product, aimed squarely at B2B marketing teams that treat events as a pipeline channel. In September 2025, Hubilo was acquired by Brandlive, and as of 2026 hubilo.com redirects to Virtual PRO, Brandlive's enterprise virtual and hybrid event platform; existing Hubilo customers were migrated to Virtual PRO. Throughout this page we refer to “Hubilo” as the product line that now lives under the Virtual PRO / Brandlive umbrella, and we note where details should be confirmed directly with their team.
ExpoFP takes a completely different angle: it is a floor-plan-first platform for physical trade shows, expos, and conferences. Organizers draw or import an interactive floor plan, manage booth inventory on the map, take booth reservations and online booth purchases, publish a searchable exhibitor directory, embed everything on their own event website, and give attendees turn-by-turn wayfinding that runs in any browser — no app download required. Built-in reporting shows organizers which booths and exhibitors attract attention, and the whole product is designed for self-service setup: you can have a working floor plan live the same day you sign up.
This page is for teams comparing ExpoFP vs Hubilo, looking for a Hubilo alternative for in-person events, or trying to understand the difference between an interactive floor plan platform and a webinar and virtual event platform. The honest summary: these products barely overlap. If your event happens on a physical show floor, they solve different problems — and can even be used side by side.
These products barely overlap — the question is whether your event is physical or virtual.
You run physical or hybrid events with a real show floor and need an interactive floor plan, booth inventory management, booth reservations or online booth sales, an embeddable exhibitor directory, and browser-based attendee wayfinding. ExpoFP offers a free plan, a 7-day full-featured trial, and published DIY pricing starting at $149/mo, so you can start without a sales call.
Your events are primarily webinars, virtual conferences, or the online side of hybrid events, and your goals are registration, audience engagement, and pipeline generation rather than physical booth logistics. The current Virtual PRO platform (which absorbed Hubilo) is built for enterprise virtual event programs with streaming, production services, and CRM-driven analytics — note that entry pricing is published at the enterprise level (from $15,000/year).
“Hubilo” below refers to the product line now operating under Virtual PRO / Brandlive; confirm current capabilities with their team.
| Feature | ExpoFP | Hubilo (now Virtual PRO) |
|---|---|---|
| Interactive event floor plans | Core productDraw or import venue maps with zoom, search, and live booth data | Not a physical floor plan tool; virtual venue layouts instead — confirm any map needs directly |
| Floor plan editing | Full self-service editor; drag-and-drop booths, aisles, zones, objects | No comparable physical floor plan editor publicly documented |
| Booth management | Map-based booth inventory with statuses, sizes, pricing, and categories | Virtual/sponsor booths for online events; physical booth inventory is not the focus |
| Booth reservations | Exhibitors can request or reserve booths directly on the live map | Not a documented capability for physical booths; should be confirmed |
| Booth purchases online | Yes, on paid plansSubscription + Payments from $269/mo for events up to 100 booths | Not a documented capability; sponsorship packages are typically handled off-platform |
| Real-time booth availability | YesSold/reserved/available status updates live on the public map | Not applicable to a virtual venue model |
| Exhibitor profiles / listings | Searchable exhibitor directory linked to booths, with logos, descriptions, and links | Virtual booth profiles with content, links, and lead capture for online events |
| Search by booth, company, or category | YesBuilt into every published floor plan | Search within the virtual event experienceScope should be confirmed |
| Attendee wayfinding | Turn-by-turn directions to any booth, in the browser | Not applicable — attendees navigate a virtual venue, not a physical hall |
| Mobile / browser experience | Web-firstWorks in any mobile or desktop browser, no app required | Browser-based virtual event experience; historically also offered event apps — confirm current options |
| Multi-floor / multi-building support | YesMultiple levels, halls, and buildings in one project | Not applicable to virtual venues |
| Website embedding | Embed the floor plan and exhibitor list on your own site with a snippet | Registration pages and event hubs; embedding options should be confirmed |
| Self-service setup | YesSign up and build your floor plan the same day | Enterprise onboarding; demo and sales-led setup, with optional production services |
| Lead retrieval / capture | Exhibitor leads via profile interactions and floor plan analytics | Strong virtual lead captureBooth visits and engagement synced to CRM |
| Public pricing | YesFree plan, 7-day trial, DIY from $149/mo published on the site | Virtual PRO publishes annual tiers from $15,000/year (admin-seat based)Legacy Hubilo plans no longer sold |
| Product scope | Focused: floor plans, booth sales, exhibitor discovery, wayfinding | Broad virtual scope: webinars, streaming, engagement, analytics, production services |
| Best fit | Physical trade shows, expos, conferences, fairs with a show floor | Webinar programs, virtual conferences, enterprise hybrid broadcasts |
| Ideal buyer | Organizers and venues that need the show floor handled end to end | Enterprise marketing and corporate event teams focused on virtual audiences |
For events with a physical show floor, teams choose ExpoFP because it solves problems a virtual event platform was never designed for:
If your event program is fundamentally virtual — recurring webinars, an online summit, or the broadcast side of a hybrid conference — the Hubilo/Virtual PRO platform addresses needs ExpoFP does not attempt to: HD streaming, registration and email journeys, engagement tools like polls and Q&A, virtual sponsor booths with lead capture, CRM-integrated analytics, and even full production services. Enterprise teams that treat events as a demand generation channel and have the budget for an annual platform contract will find far more of their requirements covered there.
The choice between ExpoFP and Hubilo is less about which product is “better” and more about which problem you actually have. ExpoFP is physical-map-first: it assumes there is a real venue, real booths with prices and dimensions, exhibitors who need to pick and pay for space, and attendees who need to find booth 4152 before their next session. Everything in the product — the editor, the reservation flow, the wayfinding, the reporting — serves that show floor.
Hubilo, especially in its final Webinar+ era and now as part of Virtual PRO, is virtual-and-webinar-first: it assumes the “venue” is a browser, the audience is remote, and success is measured in registrations, watch time, engagement, and pipeline. Its “booths” are content hubs for sponsors inside an online event, not squares on a hall map. If you evaluate either product against the other's core job, both will look weak — which is exactly why the comparison matters before you buy.
Because the two products cover different layers of an event, hybrid event teams can realistically use both. A conference with a physical expo hall and a streamed content track could run its virtual experience on a platform like Virtual PRO while ExpoFP handles everything about the physical floor.
In that setup, the division of labor is clean, and there is no forced choice — just a clear boundary between the physical and virtual sides of your event.
Self-service setup, a free plan, a 7-day full-featured trial, and published DIY pricing from $149/mo.
Common questions for teams comparing ExpoFP and Hubilo.
For physical and hybrid events with a show floor, yes — ExpoFP is a strong Hubilo alternative for floor plans, booth sales, exhibitor listings, and attendee navigation. For purely virtual events and webinars, ExpoFP is not a replacement, because it does not provide streaming, virtual venues, or webinar hosting. The right framing is that ExpoFP covers the physical layer Hubilo never focused on.
Map your actual halls, aisles, and booths — the thing exhibitors buy and attendees walk. Start free today.
Information on this page is based on publicly available product materials and may change over time. If you represent this product and would like us to correct or update anything, please contact us. This is ExpoFP's own comparison and reflects our perspective based on publicly available information and user-facing product research.