Two event platforms with very different jobs: ExpoFP sells and maps the show floor, while Circa helps B2B marketing teams manage their event program and prove pipeline impact.
Free
plan available
7-day
full-featured trial
$149/mo
published DIY pricing from
No app
needed for web wayfinding
Circa (circa.co, formerly EventGeek) is a B2B event marketing platform built for marketing and sales teams that run a portfolio of events — trade show sponsorships, field marketing, webinars, and virtual, hybrid, and in-person programs. Its publicly described capabilities center on a shared event calendar and intake forms, virtual event and webinar workflows, sales engagement alerts when prospects interact with events, attendee insights for personalized outreach, CRM and videoconferencing integrations, and 360-degree reporting on budgets, sales influence, and program ROI. In short, Circa is about managing the program of events a company attends or hosts, and connecting that activity to revenue.
ExpoFP approaches events from the organizer's side of the show floor. It is a floor-plan-first platform for creating interactive event maps and running the commercial layer on top of them: booth inventory management, booth reservations and online booth purchases, real-time availability, exhibitor profiles and discovery, search by booth, company, or category, and browser-based attendee wayfinding that requires no app download. The floor plan and exhibitor list embed directly into your event website, and reporting shows how attendees and prospects actually engage with the map and exhibitors.
This page is for teams comparing ExpoFP vs Circa, looking for a Circa alternative for the floor-plan side of events, or trying to understand how an interactive floor plan platform differs from a B2B event marketing platform. The two products are adjacent rather than direct competitors — the honest comparison below explains where each one wins and where they can even work together.
The two products are adjacent rather than direct competitors — the difference is which side of the event you sit on.
You are an event organizer, expo builder, or venue and your core problem is the show floor itself: drawing an accurate interactive map, selling and managing booths, giving exhibitors visibility, and helping attendees find their way in the browser without an app. ExpoFP is purpose-built for exactly this, with a free plan, a 7-day full-featured trial, and published DIY pricing from $149/mo.
You are a B2B marketing team that attends or hosts many events and needs to manage the overall program — a shared event calendar, virtual and webinar workflows, sales alerts, CRM integration, and ROI reporting. Circa is aimed at demand generation and field marketing teams rather than at organizers selling booth space, and it appears better suited to that program-management job.
Circa capabilities reflect publicly described product materials as of July 2026; several organizer-side workflows are simply outside its documented scope.
| Feature | ExpoFP | Circa |
|---|---|---|
| Interactive event floor plans | Core productDetailed, zoomable interactive maps of the venue and show floor | Not a floor plan product; no publicly documented interactive floor plan builder |
| Floor plan editing | Full drag-and-drop editor; build or update plans yourself, or have ExpoFP build them | Not a publicly documented capability |
| Booth management | Map-first booth inventory with statuses, categories, and pricing tied to the plan | Not positioned for organizer-side booth inventory; should be confirmed with Circa |
| Booth reservations | Exhibitors can request and reserve booths directly on the live map | Not a publicly documented capability |
| Booth purchases online | Online booth sales on paid plansSubscription + Payments from $269/mo for events up to 100 booths | Not a publicly documented capability |
| Real-time booth availability | Live availability reflected on the public floor plan as booths sell | Not applicable to its publicly described scope |
| Exhibitor profiles / listings | Rich exhibitor profiles with logos, descriptions, and links, tied to booth locations | Focused on the exhibiting company's own program, not organizer-run exhibitor directories |
| Search by booth, company, or category | Built-in search across booths, companies, and categories | Search is oriented to internal event calendars and records; confirm specifics with Circa |
| Attendee wayfinding | Turn-by-turn browser wayfinding to booths and points of interest | Not a publicly documented capability |
| Mobile / browser experience | Web-firstWorks in any modern mobile or desktop browser; no app download required | Web-based platform for marketing teams; attendee-facing mobile wayfinding is not its focus |
| Multi-floor / multi-building support | Supports multiple levels, halls, and buildings in one plan | Not applicable to its publicly described scope |
| Website embedding | Floor plan and exhibitor list embed into any event website | Publicly documents embeddable event calendars and forms for company sites |
| Self-service setup | Free plan and self-serve editorStart without a sales call | Historically sales-assisted for team plans; setup process should be confirmed with Circa |
| Lead retrieval / capture | Exhibitor-facing lead capture tied to the floor plan and profiles | Publicly documents lead capture, check-in, and sales engagement alerts for the events a team runs or attends |
| Public pricing | Published pricingFree plan, DIY from $149/mo, Subscription + Payments from $269/mo | No clearly published pricing on circa.co as of July 2026Third-party listings mention per-seat plans — confirm with Circa |
| Product scope | Organizer-side floor plan, booth sales, exhibitor discovery, and wayfinding | Marketer-side event program management: calendar, virtual/hybrid events, sales alerts, CRM sync, ROI reporting |
| Best fit | Trade shows, expos, conferences, and venues that need a live map and booth commerce | B2B companies managing dozens to thousands of events and sponsorships per year |
| Ideal buyer | Event organizers, expo contractors, venues, event agencies | Demand generation, field marketing, and event marketing teams |
When the job to be done is the show floor itself, teams choose ExpoFP because:
If your team's challenge is not one show floor but a whole calendar of events — sponsorships, field events, webinars, and virtual programs that need budgets, CRM integration, sales alerts, and ROI reporting — Circa's publicly described feature set is aimed squarely at that problem, and ExpoFP does not try to replace it. B2B marketing teams that measure events by pipeline influence rather than booth revenue should evaluate Circa (and confirm current plans and pricing directly, since these are not clearly published).
The real difference between ExpoFP and Circa is which side of the event you sit on. ExpoFP is an organizer-side product: it assumes you own the floor plan, the booth inventory, and the attendee experience, and it gives you the tools to sell that space, showcase exhibitors, and guide people through the venue. Its value shows up in booth revenue, exhibitor satisfaction, and attendees actually finding what they came for.
Circa is a marketer-side product: it assumes you are the company attending or hosting many events, and it gives your marketing and sales teams a system of record — calendar, budgets, virtual event workflows, engagement alerts, and reporting that ties events to revenue. Choosing between them is less about feature checklists and more about role: if you sell booths, you need ExpoFP; if you buy booths and sponsorships at scale and must prove ROI, Circa is built for you. Neither product, based on public materials, meaningfully replaces the other.
Because the products sit on opposite sides of the same trade show, they can genuinely complement each other. An organizer can run the floor on ExpoFP while exhibiting companies track that same show — budget, staff, leads, and follow-up — inside Circa.
In practice, a combined setup might look like this:
Draw an accurate interactive map, sell and manage booths, and help attendees find their way in the browser — without an app.
Common questions for teams comparing ExpoFP and Circa.
Only partially. ExpoFP is an alternative if what you actually need is an interactive floor plan with booth sales, exhibitor listings, and attendee wayfinding — capabilities Circa does not publicly document. If you need marketer-side program management, calendars, and ROI reporting across many events, ExpoFP is not a substitute for Circa; the two are adjacent products.
Start free, publish an interactive floor plan, and turn the map into a sales channel — no sales cycle required.
Information on this page is based on publicly available product materials and may change over time. If you represent this product and would like us to correct or update anything, please contact us. This is ExpoFP's own comparison and reflects our perspective based on publicly available information and user-facing product research.