Two strong event platforms built for very different jobs: ExpoFP runs your interactive show floor, while Splash runs your event marketing program.
Free
plan available
7-day
full-featured trial
$149/mo
published DIY pricing from
No app
needed for web wayfinding
Splash (splashthat.com) is an event marketing platform, now part of Cvent, built primarily for corporate and field marketing teams that run repeatable event programs at scale. Its publicly documented strengths center on beautifully branded, on-brand event pages and templates, registration forms, email marketing and guest communications, an on-site check-in experience through the Splash Host app (including badge printing and check-in syncing), and integrations with marketing and CRM systems such as Salesforce and Marketo. Splash is widely used by teams that need to spin up many consistent, brand-controlled events — roadshows, dinners, product launches, webinars, and field marketing activations — and measure their impact in the marketing stack.
ExpoFP approaches events from a completely different angle: the show floor itself. ExpoFP is a floor-plan-first platform for trade shows, expos, and exhibitions. Organizers use it to build interactive floor plans, manage booth inventory, take booth reservations and online booth purchases, publish searchable exhibitor profiles and listings, embed the live floor plan directly into their event website, and give attendees browser-based wayfinding that works on any device with no app download. Everything — from booth status to exhibitor discovery to navigation — revolves around an accurate, always-current map of the venue.
This page is for teams comparing ExpoFP vs Splash, looking for a Splash alternative for trade shows and expos, or trying to understand which platform fits their event. If your priority is an interactive floor plan, booth management, booth sales, exhibitor listings, or attendee wayfinding, this comparison will help you see where each product focuses — and why many organizers end up using tools like these for different parts of the same event program.
These two rarely compete head-to-head — they do different jobs.
You run trade shows, expos, or exhibitions where the floor plan is the product: you need to draw and edit the map, manage booth inventory, sell or reserve booths, publish exhibitor listings, and help attendees find their way around a venue. ExpoFP offers a free plan, a 7-day full-featured trial, and published DIY pricing starting at $149/mo, so you can start without a sales call.
You are a corporate or field marketing team running a high volume of branded events — dinners, roadshows, launches, webinars — and your priorities are on-brand event pages, registration, email marketing, on-site check-in, and syncing event data into your CRM and marketing automation stack. Splash is built for scaling event programs, not for managing an exhibition floor.
Splash capabilities summarized from publicly available product materials as of July 2026; features and packaging may change.
| Feature | ExpoFP | Splash |
|---|---|---|
| Interactive event floor plans | Core productZoomable, interactive maps built for expos and trade shows | Not a documented product focus; Splash centers on event pages and marketing |
| Floor plan editing | Full drag-and-drop editor for booths, aisles, and venue layouts | Floor plan editing tools are not documented as part of the platform |
| Booth management | Map-first booth inventory with statuses, sizes, and pricing tied to the plan | Booth management workflows are not a documented capability |
| Booth reservations | Exhibitors can request or reserve booths directly from the live map | Not documented as a supported workflow |
| Booth purchases online | Supported on paid plansSubscription + Payments from $269/mo for up to 100 booths | Ticketing/registration payments are documented; booth sales are not |
| Real-time booth availability | Live availability shown on the public floor plan as booths sell | Not documented |
| Exhibitor profiles / listings | Built-in exhibitor directory with logos, descriptions, and booth links | Sponsor/exhibitor directory features are not a documented focus |
| Search by booth, company, or category | Built-in search across booths, exhibitors, and categories | Attendee-facing floor search is not documented |
| Attendee wayfinding | Browser-based navigation and directions to any boothNo app required | Wayfinding is not a documented capability |
| Mobile / browser experience | Web-firstWorks in any mobile or desktop browser | Event pages are mobile-responsive; check-in uses the Splash Host app |
| Multi-floor / multi-building support | Supports multiple levels, halls, and buildings in one plan | Not applicable to its documented scope |
| Website embedding | Floor plan and exhibitor list embed directly into your event website | Splash hosts branded event pages; embeddable floor plans are not documented |
| Self-service setup | Sign up and build a floor plan yourselfFree plan and 7-day trial | Free tier reportedly availableAdvanced plans are typically sales-assisted |
| Lead retrieval / capture | Exhibitor-focused lead capture tied to booths and the floor plan | Check-in and registration data capture, oriented to the organizer's CRM |
| Public pricing | Published pricing from $149/mo (DIY) | Paid plan pricing is not published; quotes come via sales |
| Product scope | Floor plans, booth sales, exhibitor management, wayfinding | Event pages, registration, email, check-in, integrations, program analytics |
| Best fit | Trade shows, expos, exhibitions, conferences with a show floor | Corporate and field marketing event programs at scale |
| Ideal buyer | Show organizers and venue/ops teams who own the floor plan | Marketing teams who own the event brand, funnel, and CRM data |
These two products rarely compete head-to-head — they do different jobs. Teams choose ExpoFP when the job is the show floor:
If your events do not have an exhibition floor — think executive dinners, roadshows, product launches, community meetups, and webinars — and your success metrics live in your marketing stack, Splash is the more natural choice. Its branded event page builder, reusable templates, registration and email tooling, Splash Host check-in app, and documented integrations with systems like Salesforce and Marketo are designed exactly for marketing teams running dozens or hundreds of consistent events per year. ExpoFP does not try to be an event marketing program platform, and we would not position it as one.
The honest way to frame ExpoFP vs Splash is not “which is better,” but “which problem are you solving.” Splash is a show-promotion tool: it excels before the event (branded pages, registration, email campaigns) and at the door (check-in, badges), and it reports results back into your CRM. Its unit of work is the event as a marketing touchpoint. Nothing in its public materials suggests it is designed to manage a physical show floor, sell booth space, or guide attendees through an exhibition hall.
ExpoFP is a show-floor tool: its unit of work is the venue map and everything attached to it — booths, exhibitors, sponsors, and attendee navigation. It will not send your email campaigns or manage your registration funnel. If you are running a trade show, you likely need floor-plan capabilities that an event marketing platform simply does not document; if you are running a field marketing program, you likely need marketing capabilities that a floor plan platform does not provide. The tradeoff is scope, not quality.
Because the products cover different layers of an event, some organizers effectively use both patterns side by side: an event marketing platform for the funnel, and ExpoFP for the floor. There is no conflict — the floor plan embeds wherever your event lives on the web.
If your event has both a marketing motion and an exhibition floor, this split is often simpler and cheaper than forcing either tool to do a job it was not built for. A typical combined setup looks like this:
Build an interactive map, sell booths from it, and embed the whole thing into the event site you already have.
Common questions for teams comparing ExpoFP and Splash.
For trade shows and exhibitions, yes — but they solve different problems. ExpoFP replaces the floor-plan, booth-sales, and wayfinding layer of your event, while Splash covers event pages, registration, email, and check-in. If your event's core need is the show floor, ExpoFP is the relevant alternative; if it's the marketing funnel, the two are complements rather than substitutes.
Start free, publish an interactive map, and keep your marketing stack exactly where it is.
Information on this page is based on publicly available product materials and may change over time. If you represent this product and would like us to correct or update anything, please contact us. This is ExpoFP's own comparison and reflects our perspective based on publicly available information and user-facing product research.