Built for food, wine and beer festivals
Guide every guest to the right glass, plate and masterclass
An interactive map of your tasting stations, producers and pavilions, with sessions and masterclasses on the map, that guests open on their phone with no app.
What the map gives you
Masterclasses and sessions shown on the map, not in a separate PDF
Tasting trails that walk guests through a region, style or sponsor
Producer stands sold and filled out online, before the doors open
The problem
Why food and wine festival maps break down
Tasting events pack hundreds of producers into a short session, and a printed map cannot keep up with the room or the guests.
Guests miss the producers they came for
In a hall arranged by region or pavilion, a guest looking for one winery, brewery or chef has no way to search, so they wander and leave without finding it.
Masterclasses live apart from the floor
The session timetable is a separate page, so guests know a masterclass starts at 2 pm but not where the room or stage is, or how to get there from their current table.
Producer lists change until the last day
Late sign-ups, pavilion swaps and table changes make the printed guide wrong before it is handed out, and producers chase you to correct their listings.
Sponsors want visible, measurable placement
Pavilion sponsors and featured producers pay for attention, but a paper map offers no featured placement and no data on who looked for them.
What changes with ExpoFP
ExpoFP turns your festival floor into a live, searchable map with your program built in.
Guests search by producer, region or style
Search by producer, stand number or category, filter by region, country or style, and bookmark the tastings to visit next.
The program lives on the map
Import sessions and masterclasses from Excel or via API and show them on the map, so guests see what is on and where.
Changes go live instantly
Move a producer, merge stations or rename a pavilion in the browser and the public map updates at once.
Placement you can prove
Analytics track searches, stand views and routes, so sponsors and producers see real interest.
Core features
Drag-and-drop FP Designer
Lay out tasting stations, producer tables, pavilions, stages and bars in the browser, and drag, drop, merge and resize as allocations change. Or upload your current plan and the ExpoFP team builds it for you.
Agenda and masterclasses on the map
Import your session schedule, masterclasses and demos from Excel or via API and show them on the map next to the rooms and stages where they happen.
Guided tours as tasting trails
Build guided tours such as a region trail, a new-release walk, a sponsor trail or a first-time-visitor tour, and route guests stop by stop with turn-by-turn wayfinding.
Producer stand sales and self-service
Producers see live availability and reserve or purchase a stand by credit card on the map, then fill in their logo, description and contacts through a personal auto-login link that you approve.
Sponsorship and pavilion branding
Sell sponsored listings, featured placements, banner ads, logos in stands and sponsorship packages, so pavilion partners and featured producers stand out on the map.
Multilingual, browser-based maps
The map runs in any mobile browser with no app and no sign-in, and floor plans are available in many languages, including English, French, German, Spanish, Italian, Portuguese, Chinese, Japanese and Korean, which helps at international wine and food events.
Who uses it
- Good Food & Wine Show Melbourne 2025 – a consumer food and wine show running its map on ExpoFP.
- Wine Paris 2026 – an international wine and spirits trade event using ExpoFP for its floor plan.
- Seafood Expo North America 2026 – a seafood trade show on ExpoFP, showing the same map at work on the trade side of the food world.
ExpoFP is trusted by 1,000+ trade shows and expos in 50+ countries, with 10,000+ floor plans created.
Live demo
What we show in the demo
01
Your festival floor as a live map
We load a layout with pavilions, tasting stations and stages so you can picture your own event.
02
Producers search and filters
We search for a producer, filter by region or category and bookmark a few tastings, as a guest would.
03
Sessions on the map
We import a sample masterclass schedule and show each session next to its room or stage.
04
A tasting trail
We build a guided tour through a pavilion and follow it turn by turn on a phone.
05
Producer sales and analytics
We show a producer reserving and paying for a stand, then review searches, stand views and routes.
FAQ
DIY starts at $149/mo, where you build the map yourself with booth reservation and sponsorship included. Team-built plans, where the ExpoFP team creates the map for you, start from $990 one-time. Prices shown are for up to 100 booths and scale with the number of stands, and you can start with a 7-day free trial, no credit card required.
Pour guests straight to the producers they came for
Map every tasting station, pavilion and masterclass, and let guests find them on their phone.