Post-event report

Your floor plan already knows who your next sponsors are

After every event, ExpoFP sends you a report on what attendees searched for, where they went and which exhibitors drew attention – with ready-to-forward cards for your next sponsors. No setup, no export, no analyst.

  • Key findings
  • Peer benchmarks
  • Verified searches
  • Wayfinding
  • Sponsor performance
Summary page of a sample post-event report: users, views, searches and routes, three key findings and a comparison with similar events
  • 0

    setup steps

  • 46

    reports sent in the first wave

  • 3.2×

    sponsors' share of attention vs share of exhibitors

  • 0

    attendee names or emails in the report

What's inside

Everything that happened on your map – in one report

Each section answers one question: what happened, why it matters and what to do next.

Key findings

The three things that mattered most – AI-written, every number checked against your data.

Peer benchmarks

Your rates against the median of similar-size events on ExpoFP.

Engagement over time

Planning before the event vs navigation on site, peak day and busiest hour.

Attendee search

What people typed – and verified searches for each exhibitor's name.

Wayfinding

Most-requested destinations and the busiest routes between them.

Exhibitor attention

Which profiles attendees opened – sponsors and non-sponsors.

Sponsorship performance

How sponsors performed against the rest of the exhibitor base.

Kiosk performance

Views per onsite kiosk – which units to replicate and which to move.

Recommended focus

One metric, one action, for each priority before the next edition.

Page by page

Ten pages, each with a job

Pages from a real ExpoFP report, with names and numbers anonymized. Open any page to see it full size.

  • Report page 1, summary: headline numbers, key findings, peer context and where to focus

    Page 1 · Summary

    The whole event on one page

    Four headline numbers, three findings and a comparison with similar events. Forward it to your team or board as it is – it answers "how did it go?" before anyone asks.

  • Report page 2, engagement over time: views before and during the event, map views per day and per hour

    Page 2 · Engagement over time

    See when your map did its job

    Planning before the show against navigation on site, the peak day and the busiest hour. Use it to time pre-event emails and to staff info desks when attendees need them most.

  • Report page 3, attendee search: top search terms and verified exhibitor searches

    Page 3 · Attendee search

    Hear what attendees were looking for

    The terms people typed, and how often each exhibitor was searched by its exact name. It shows real demand – topics to program around and exhibitors attendees came for.

  • Report page 4, exhibitor attention: exhibitors ranked by profile views with sponsors and unpaid leaders marked

    Page 4 · Exhibitor attention

    Know who drew the crowd

    Every exhibitor ranked by profile views, sponsors marked. The pink rows are your warmest sales leads: exhibitors attendees looked for even though they paid for nothing.

  • Report page 5, wayfinding: most-requested destinations and top routes

    Page 5 · Wayfinding

    Find where people tried to go

    The most-requested destinations and the busiest routes between them. Fix signage where demand is highest, and place booths along routes attendees already take.

  • Report page 6, places and areas: views of organizer locations and exhibitor categories

    Page 6 · Places & areas

    Measure stages, lounges and zones

    Views for every place you own and every category filter attendees used. It tells you which areas to keep, which to move, and which to offer a sponsor by name.

  • Report page 7, recommended focus: four priorities, each with a metric and an action

    Page 7 · Recommended focus

    Leave with a to-do list

    Four priorities, each tied to one number and one action – across attendee experience, data quality and revenue. Hand it to your team at the wrap-up meeting.

  • Report page 8, sponsorship opportunities: placements available today and planned

    Page 8 · Sponsorship opportunities

    Show exhibitors what they can buy

    Placements available today next to those in development, each with a short explanation. The page opens with your own top unpaid exhibitor, so the pitch starts from their numbers.

  • Report page 9, packages and measurement: Silver, Gold and Diamond packages and sponsor metrics

    Page 9 · Packages & measurement

    Offer packages with results attached

    Silver, Gold and Diamond as a starting structure, plus the metrics a sponsor will see afterwards. Sponsors get a report on what their placement added, not just confirmation that it ran.

  • Report page 10, methodology and privacy: metric definitions and a privacy note

    Page 10 · Methodology & privacy

    Defend every number

    Plain definitions for every metric and a privacy note. When a board member or a sponsor asks how something was counted, the answer is already in the report.

Zero effort

In your inbox after the show

  1. 01

    Your event ends

    ExpoFP collects floor plan analytics from the weeks before the show and every event day.

  2. 02

    We build the report

    Findings, benchmarks and exhibitor cards – generated automatically.

  3. 03

    It lands in your inbox

    Headline numbers, the full PDF and exhibitor cards, ready to forward.

Peer context

Finally, an answer to "is that good?"

Every key rate is compared with events of similar size on ExpoFP, so you know where your event stands – and what to fix first. Example event with 872 exhibitors, compared with 63 events of similar size.

MetricThis eventMedian
Users who searched28.0%Above17.8%
Users who requested a route12.9%Above3.0%
Map views per user3.964.5
Views during the event60.9%Above59.3%
Next year's revenue

Sell sponsorship with proof, not promises

Selling on gut feel

  • Cold upsell emails to every exhibitor
  • No idea who attendees actually looked for
  • "Your logo was placed" is the only result sponsors get
With the report

Selling on data

  • Warm prospects named – exhibitors who ranked high without paying
  • A ready-to-forward card for each of them
  • Paid exposure reported next to the sponsor's organic baseline
Packages

What to offer – and how sponsors see results

You set prices and slots.

Silver

  • Logo in booth
  • Featured listing

Gold

  • Everything in Silver
  • Logo in header

Diamond

  • Everything in Gold
  • Branded map pin – planned
  • Highest-priority visibility
  • Sponsor analytics after the event

Available today

  • Header impressions
  • Profile views
  • Direction requests
  • Verified searches
  • Share of attention

Planned

Items marked Planned are in development; availability may change.

  • Placement impressions
  • Clicks
  • Click-through rate

Numbers that don't overstate what they prove

Checked

AI-written findings, every number verified against the data.

Strict

A search counts toward an exhibitor only on an exact name match.

Honest

Routes show intent, not completed journeys. Sponsor comparisons describe attention, not causal uplift.

Private

Aggregated data only. A user is a device – no names, emails or activity histories.

FAQ

Questions, answered

No. The report is generated automatically after your event ends.

Turn this year's attention into next year's sponsorship

We'll walk through a sample report and show what yours could look like.