ExpoFP is a floor-plan-first platform for events and venues with digital wayfinding, kiosks and available blue-dot positioning, while Pointr is an enterprise indoor positioning platform built around beacon infrastructure and native SDKs, so the right choice depends on whether your priority is a fast-to-launch, sellable map or deep positioning infrastructure inside a permanent building.
Free
plan available
7-day
full-featured trial
$149/mo
published DIY pricing from
No app
needed for web wayfinding
Pointr is an indoor mapping, positioning and wayfinding vendor. According to its public materials, the platform combines AI-generated indoor maps (MapScale), a cloud CMS (Pointr Cloud), indoor positioning based on Bluetooth Low Energy (BLE) beacons and its patented Deep Location technology, navigation, geofencing and analytics. It offers SDKs for iOS, Android and web, plus Pointr Express, an app-free map experience that can be launched from a QR code, NFC or a web link. Pointr publishes sector pages for workplace, events, healthcare, retail, aviation and hospitality, and cites large enterprise and venue deployments, including airports, hospitals, retail chains and major trade events. Its packages are described as "Maps" and "Maps & Location," with the second adding indoor positioning, dynamic navigation and geofencing.
ExpoFP is a floor-plan-first platform built for events and exhibition venues. Organizers use it to create interactive floor plans, manage booth inventory, publish exhibitor listings, let exhibitors search and reserve booths on the map, and embed the plan and exhibitor list on their own website. Attendees open the map in a browser, search by booth, company or category, and follow turn-by-turn, accessible routes across floors, buildings and an area map without installing an app. ExpoFP also offers standing kiosks with "you are here", caching and full offline mode, plus blue-dot indoor positioning, outdoor GPS and QR-code positioning at the project level; WHX Dubai 2026, for example, used blue-dot navigation across two exhibition centres. Beyond events, ExpoFP has dedicated solutions for airport terminals and shopping centres.
This page is for teams comparing ExpoFP vs Pointr, looking for a Pointr alternative for floor plans and wayfinding, or deciding between a floor-plan-first platform with positioning options and an enterprise positioning platform. If you run trade shows, exhibitions or venues and need booth management, exhibitor search and wayfinding with a quick launch, ExpoFP is likely the closer fit. If you operate a permanent building where deep positioning infrastructure and native SDKs are the core requirement, read the "When Pointr may be a better fit" section below.
You organize or host trade shows, exhibitions and expos, and your plan is the center of your business: booth inventory, availability, reservations, exhibitor profiles and search. You want a self-service setup that publishes a browser-based map attendees can open from a link or an embed, with published pricing and a free plan to start, plus kiosks and blue-dot positioning available when a project calls for them.
You need enterprise-grade positioning infrastructure, documented location accuracy and native SDKs across a permanent building or campus, such as a hospital, airport, shopping centre or large workplace, and you are prepared for an enterprise engagement that may include hardware installation, SDK integration and a sales-led purchase. Pointr also offers event mapping, so large events that want blue-dot navigation are within its scope.
| Feature | ExpoFP | Pointr |
|---|---|---|
| Interactive event floor plans | Core product. Interactive plans designed around exhibitors and booths, published in the browser | Interactive 3D indoor maps, including an events offering for trade shows, conferences and exhibitions |
| Floor plan editing | Self-service plan editor and booth data management by the organizer | Pointr Cloud CMS for maps and content; AI-assisted map generation (MapScale). Day-to-day editing workflow and level of self-service should be confirmed with Pointr |
| Booth management | Map-first booth inventory with status, size, pricing and exhibitor assignment | Exhibitor points of interest and listings are described for events. Booth inventory management as a sales workflow is not clearly documented publicly; should be confirmed |
| Booth reservations | Yes, exhibitors can reserve booths directly on the map | Not clearly documented publicly; should be confirmed |
| Booth purchases online | Yes, on paid plans (booth reservation and sponsorships included from DIY at $149/mo; exhibitor payments can be enabled on DIY, Standard and Pro plans) | Not clearly documented publicly; should be confirmed |
| Real-time booth availability | Yes, booth status is shown live on the map | Not clearly documented as a booth-sales feature; should be confirmed |
| Exhibitor profiles / listings | Exhibitor profiles and a searchable exhibitor list, embeddable on your site | Exhibitors can add rich POI data (logo, description, search synonyms); premium listings are described for trade shows |
| Search by booth, company, or category | Yes | Yes, search and categorized directory are described for events; analytics on searches are available |
| Attendee wayfinding | Turn-by-turn, accessible routes across floors, buildings and an area map, no app required. Blue-dot indoor positioning, outdoor GPS and QR-code positioning available at the project level | Turn-by-turn wayfinding; blue-dot positioning with beacons in the Maps & Location package; static navigation in the Maps package |
| Mobile / browser experience | Web-first, with mobile support; standing kiosks with "you are here", caching and full offline mode | Mobile (iOS, Android native and hybrid), web and kiosk via SDKs; app-free access via Pointr Express (QR code, NFC, web link) |
| Multi-floor / multi-building support | Yes, buildings and levels are supported | Yes, multi-level and multi-building campuses, including indoor-to-outdoor transitions |
| Website embedding | Embeddable floor plan and exhibitor list | Web SDK and MapWidget integration; Pointr describes integration in a few lines of code. Requires developer involvement |
| Self-service setup | Yes, with a free plan, a 7-day trial and DIY plans | Sales-led: both packages are selected through a contact form. Positioning deployments involve Pointr's hardware team |
| Lead retrieval / capture | Not a core capability of the floor plan product | Not documented as lead retrieval; QR codes for exhibitors and geofenced messaging are described. Should be confirmed |
| Public pricing | Yes: free plan, DIY from $149/mo, (booth reservation and sponsorships included from DIY at $149/mo; exhibitor payments can be enabled on DIY, Standard and Pro plans) | Package contents are public; prices are not published (contact sales) |
| Product scope | Floor plans, booth inventory, exhibitors, wayfinding, kiosks, positioning options and analytics for events and venues, with solutions for airports, shopping centres, campuses and hospitals | Indoor mapping, positioning, navigation, geofencing, analytics and workplace tools across several industries |
| Best fit | Trade shows, exhibitions, expos and venues that want a fast-to-launch map with wayfinding | Permanent buildings and large enterprise sites where deep positioning infrastructure matters, plus large events |
| Ideal buyer | Event organizers, exhibition managers and venue teams who want self-service floor plans | Enterprise facilities, healthcare, aviation, retail and workplace teams, and large event brands with technical resources |
Teams that run exhibitions tend to choose ExpoFP when the floor plan itself is the product they sell and manage. The most common reasons are:
Pointr is a strong choice when the requirement is deep, permanent positioning infrastructure inside a large building. Hospitals that need patients and staff to see exactly where they are, including which floor, across a multi-building campus; airports that want turn-by-turn guidance with estimated times to a gate; and large shopping centres, retailers and workplaces that want a live blue dot, indoor-to-outdoor transitions, geofencing and location analytics are all use cases Pointr documents publicly. Pointr also cites integrations such as Epic MyChart for healthcare and offers SDKs for native mobile apps. If you need published positioning accuracy, native SDKs inside your own app and an enterprise-scale rollout across a permanent estate, Pointr is built for that. ExpoFP offers blue-dot positioning at the project level, but its focus is the floor plan, wayfinding and kiosks rather than positioning infrastructure.
The tradeoff is between a map-first platform and a positioning-first platform. ExpoFP treats the plan as a living record of what is for sale, who has booked it and who exhibits there, and delivers it through the browser and kiosks with wayfinding and, where needed, blue-dot positioning. Pointr treats the building as a positioning problem first: it maps the space, instruments it with its own infrastructure, and exposes location through SDKs. Each approach is strongest on its own side of that line.
The second difference is how you buy and run it. ExpoFP is self-service, with a free plan, a trial and published pricing, which suits recurring shows with lean teams. Pointr is an enterprise platform with sales-led packages, SDKs and, for positioning, a hardware deployment, which suits permanent venues with facilities, IT and app teams. Neither model is better in general; they are built for different buyers.
Start with the question your visitors need answered. If it is "Which booth is this company in, and is that one still available?", you need strong floor plan and exhibitor tools. If it is "Where am I right now, and how do I get to radiology from here?", you need wayfinding and positioning, which both vendors can provide in different depths. Then consider who will operate the system: an events team that wants to publish and update a plan on its own, or a facilities and IT group that can manage hardware, SDKs and a longer rollout.
For vertical landing pages that bring buyers here, such as airports, hospitals, shopping centres and venues, the same logic applies. Exhibition and convention venues, and the events held in them, usually fit ExpoFP, and ExpoFP's airport terminal and shopping centre solutions cover wayfinding and kiosks for those buildings. Large airports and hospital estates that need deep positioning infrastructure and native app SDKs usually fit Pointr. A short checklist helps:
For event, exhibition and many venue use cases, yes. ExpoFP covers interactive floor plans, booth management, exhibitor search, turn-by-turn wayfinding and kiosks, with blue-dot, GPS and QR-code positioning available at the project level. It is a less direct substitute where a permanent building needs enterprise positioning infrastructure and native SDKs embedded in its own app.
Information on this page is based on publicly available product materials and may change over time. If you represent this product and would like us to correct or update anything, please contact us. This is ExpoFP's own comparison and reflects our perspective based on publicly available information and user-facing product research.