How to make money with a floor plan
Interactive floor plans should generate at least $8,000 in revenue even for the smallest of expos and up to $200,000 for large ones. In particular you can sell:
- Featured listings
- Floor plan ads
Featured exhibitor listings are shown at the top of every matching search or category and formatted bold and with a diamond icon.
When in company profile - it is also formatted more prominently than a regular listing
Featured listings allow exhibitors to showcase their company and receive 30–40% greater exposure on a floor plan. Expo organizers can generate significant revenue by selling such an upgrade. More details about featured listings
Example: A $300 Featured listing upgrade sold to 20% of an 1,000-exhibitor expo would bring in an extra $60,000.
Floor plan ads
If an exhibitor selects to advertise their profile on a floor plan, their logo will be shown in the section at the top.
A click on a logo would open the exhibitor's profile and highlight the booth they are in. If there are more logos that can fit in the ads area, the logos will be rotated.
Expo organizers can generate significant revenue by selling floor plan ads. More details about floor plan ads.
Example: A $1,000 floor plan ad sold to 20 exhibitors would bring in an extra $20,000.
How to sell featured listings and ads
Go to "Extras" page and click "Sell featured listings" and "Sell floor plan ads" checkboxes. If you allow buying (in Dashboard > Your Expo > "Show Buy button" checkbox), then exhibitors will be able to purchase it during booth purchase or separately when the go to their profile via auto-login.
Or you can sell it on your own and then just check the "Featured" and "Floor plan ad" checkboxes for a particular exhibitor yourself.
While selling booths through the floor plan does not generate extra revenue, it simplifies the process for both exhibitor and organizer and saves money on processing. This is especially important for events with multiple small exhibitors where collection of unpaid balances can become labor intensive.
To turn this feature on, go to the Dashboard > Your Expo > Edit. Select the checkbox "Show Buy button". Now there will be a “Buy” button in the details section of every available booth that has a price.
During booth purchase exhibitors have an option to purchase extras like outlets, chairs, scanners and ads. They can also purchase extras later - just let them auto-login to their profile.
How to change a payment processor
ExpoFP is the default payment processor. To change that to your own, go to Dashboard > Payment settings, select one of the supported payment processors, and set up the required credentials
Payment processing fees
See "Payment processing fees" section in Pricing.