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fill=\"currentColor\"\u002F>\u003C\u002Fg>",{"id":25,"title":26,"body":27,"description":33,"extension":242,"faq":243,"hero":256,"meta":287,"navigation":288,"path":289,"preview":290,"projectCard":303,"publishedAt":330,"seo":331,"slug":334,"stem":334,"translation":335,"__hash__":338},"cases_zh\u002Fsubsummit-2026.md","SubSummit 2026 背后的交互平面图",{"type":28,"value":29,"toc":225},"minimark",[30,34,37,42,45,48,51,58,61,64,67,86,89,93,96,99,119,125,128,131,136,139,143,146,150,153,157,160,163,166,170,173,176,182,185,189,192,209,212,215,218],[31,32,33],"p",{},"SubSummit 是订阅制、会员制、直面消费者（DTC）和经常性收入行业的头部会议。2026 年 5 月 13 日至 15 日，活动在 Kansas City Convention Center 举行，把品牌方、零售商、技术提供商、投资人和行业领袖聚到一起，进行学习、社交、预约洽谈和业务拓展。",[31,35,36],{},"面对约 100 个规划展位、赞助商、教育演讲厅、社交区域和洽谈区，主办方需要的不只是一张静态布局图。这份平面图既要帮观众找到重要的内容，也要在同一个品牌化体验中支撑展位预订、展商管理和付费曝光。",[38,39,41],"h2",{"id":40},"挑战一张地图同时服务导航销售与活动运营","挑战：一张地图同时服务导航、销售与活动运营",[31,43,44],{},"SubSummit 把展厅与赞助商、演讲厅、社交空间、预约洽谈及其他观众触点结合在一起。参观者需要一种清晰的方式来定位展商和活动区域，而展商与赞助商则需要在整个活动体验中获得充分曝光。",[31,46,47],{},"主办方还希望在线管理展位预订和展商信息，而不必依赖多套独立工具。静态地图可以呈现布局，却无法把预订、展商管理、赞助机会和观众寻路导航集中到一处。",[31,49,50],{},"交付窗口很紧。3 月 13 日收到付款，3 月 25 日交付第一版，项目经过三轮修订，最终版于 5 月 7 日完成——距离活动开幕只剩六天。",[52,53,55],"case-callout",{"label":54},"核心挑战",[31,56,57],{},"对商业活动而言，平面图可以同时支撑导航和收入。",[59,60],"case-final-cta",{},[38,62,63],{"id":63},"主办方想要达成的目标",[31,65,66],{},"项目有四个明确目标：",[68,69,70],"case-goals",{},[71,72,73,77,80,83],"ul",{},[74,75,76],"li",{},"为最多 100 个展位上线一份品牌化、移动端友好的交互平面图。",[74,78,79],{},"在支撑在线展位预订的同时，集中管理展商信息。",[74,81,82],{},"改善观众在展位、演讲厅、社交区域、预约洽谈和兴趣点之间的寻路导航。",[74,84,85],{},"通过赞助位和展位附加项提升赞助商与展商的可见度。",[31,87,88],{},"这份地图的设计目标是同时支撑导航、活动运营和商业曝光。把这些职能汇到一起，既减少了主办方的摩擦，也为观众和展商带来了更实用的体验。",[38,90,92],{"id":91},"expofp-的解决方案","ExpoFP 的解决方案",[31,94,95],{},"ExpoFP 为 SubSummit 2026 交付了一份 Standard Design 交互平面图，覆盖最多 100 个展位，并在一套品牌化配置中整合了主办方所需的运营与商业工具。",[31,97,98],{},"交付范围包括：",[71,100,101,104,107,110,113,116],{},[74,102,103],{},"基于客户提供的 PDF 和 DWG 场馆文件构建的交互平面图",[74,105,106],{},"最多 100 个展位，以及演讲厅、社交空间、预约洽谈区和兴趣点",[74,108,109],{},"在线展位预订",[74,111,112],{},"Exhibitor Portal 管理",[74,114,115],{},"赞助商可见度与展位附加项",[74,117,118],{},"由 ExpoFP 制作的品牌化设计与观众寻路导航",[52,120,122],{"label":121},"ExpoFP 交付了什么",[31,123,124],{},"一份面向 SubSummit 2026 的品牌化交互平面图——在一套配置中整合 100 个展位的布局、在线预订、展商管理、赞助商可见度和观众寻路导航。",[38,126,127],{"id":127},"项目如何落地",[31,129,130],{},"ExpoFP 把工作分成四个阶段：从收集场馆文件、界定范围，到配置功能、完成修订，并让地图为活动做好准备。",[132,133,135],"h3",{"id":134},"_1-规划","1. 规划",[31,137,138],{},"在把项目移交制作之前，ExpoFP 收集了平面图文件、品牌素材、场馆信息、展位数量、兴趣点和功能需求。",[132,140,142],{"id":141},"_2-建图","2. 建图",[31,144,145],{},"制作团队基于客户的 PDF 和 DWG 文件搭建交互布局，随后在整个展区添加展位、标签、品牌元素、兴趣点和寻路导航。",[132,147,149],{"id":148},"_3-功能配置","3. 功能配置",[31,151,152],{},"ExpoFP 配置了在线展位预订、Exhibitor Portal 管理、赞助商可见度和展位附加项，让这份地图不只服务于导航。",[132,154,156],{"id":155},"_4-交付与支持","4. 交付与支持",[31,158,159],{},"第一版于 3 月 25 日交付。ExpoFP 支持了三轮修订，并于 5 月 7 日完成可直接用于活动的最终版，让主办方在 5 月 13 日开幕前有充足时间做准备。",[38,161,162],{"id":162},"数据说明了什么",[31,164,165],{},"ExpoFP 数据分析在活动周内记录了以下参与度：",[167,168],"case-stats",{":items":169},"[{\"value\":\"1,690\",\"label\":\"总浏览量\",\"count\":1690},{\"value\":\"808\",\"label\":\"地图加载量\",\"count\":808},{\"value\":\"457\",\"label\":\"独立用户数\",\"count\":457}]",[31,171,172],{},"这份地图触达了 457 名独立用户，产生 808 次加载和 1,690 次总浏览。用户数与浏览量之间的差距，说明活动期间存在反复使用。",[31,174,175],{},"项目还把展位预订、展商信息、赞助商可见度和寻路导航集中到了一套配置中。",[52,177,179],{"label":178},"客户反馈",[31,180,181],{},"最终版交付后，SubSummit 销售与市场专员 Stephanie Laing 感谢团队的快速响应，并表示：\"看起来非常完美！\"",[31,183,184],{},"数据来源：ExpoFP 分析面板，2026 年 5 月 13 日至 15 日。数值为精确值。评价来源：项目沟通记录。",[38,186,188],{"id":187},"这个案例对-expofp-潜在客户的意义","这个案例对 ExpoFP 潜在客户的意义",[31,190,191],{},"这个案例对以下情况尤其有参考价值：",[71,193,194,197,200,203,206],{},[74,195,196],{},"订阅制、会员制、DTC 和经常性收入行业的会议",[74,198,199],{},"同时包含展位、议程、社交和赞助商区域的 B2B 展会",[74,201,202],{},"需要在同一个平台内完成展位预订和展商管理的主办方",[74,204,205],{},"希望通过平面图创造付费赞助商与展商曝光的活动",[74,207,208],{},"正在用一个品牌化体验取代静态地图和零散工具的团队",[31,210,211],{},"它说明 ExpoFP Standard 能够以一份托管地图支撑一场商业会议：在改善导航的同时，支撑预订、展商运营和赞助机会。",[38,213,214],{"id":214},"结语",[31,216,217],{},"对 SubSummit 2026 而言，平面图成为活动的运营层和商业层。它帮助观众找到方向，也让主办方获得一个统一的地方来管理展位、展商、赞助商和预订。这份早于开幕六天交付、被数百名用户反复使用的地图，把一份静态参考资料换成了一件实用的活动工具。",[31,219,220],{},[221,222],"img",{"alt":223,"src":224},"SubSummit Kansas City 2026 活动视觉","\u002Fcases\u002Fsubsummit-2026\u002Fcontent_1.png",{"title":226,"searchDepth":227,"depth":227,"links":228},"",2,[229,230,231,232,239,240,241],{"id":40,"depth":227,"text":41},{"id":63,"depth":227,"text":63},{"id":91,"depth":227,"text":92},{"id":127,"depth":227,"text":127,"children":233},[234,236,237,238],{"id":134,"depth":235,"text":135},3,{"id":141,"depth":235,"text":142},{"id":148,"depth":235,"text":149},{"id":155,"depth":235,"text":156},{"id":162,"depth":227,"text":162},{"id":187,"depth":227,"text":188},{"id":214,"depth":227,"text":214},"md",[244,247,250,253],{"question":245,"answer":246},"ExpoFP 能支持约 100 个展位的会议平面图吗？","可以。Standard Design 覆盖了最多 100 个展位，以及演讲厅、社交空间、洽谈区和兴趣点。",{"question":248,"answer":249},"主办方能通过平面图接受展位预订吗？","可以。ExpoFP 能把展位选择与预订、收款和展商管理连接起来。",{"question":251,"answer":252},"这份地图能支撑赞助商和展商运营吗？","可以。SubSummit 在地图之外还使用了赞助商可见度、展位附加项和 Exhibitor Portal 管理。",{"question":254,"answer":255},"临近活动的修订，ExpoFP 如何处理？","ExpoFP 支持有节奏的修订流程。SubSummit 从 3 月 25 日的第一版推进到 5 月 7 日的最终版，早于 5 月 13 日的开幕。",{"category":257,"categoryNote":258,"lead":259,"image":260,"imageAlt":261,"meta":262,"visualStats":275},"B2B \u002F Trade","订阅制与 DTC 行业会议","一场面向订阅制与经常性收入行业的商业会议，需要平面图同时完成三件事：为观众指路、销售展位、支撑展商运营。ExpoFP 用一份品牌化 Standard Design 地图把三件事一并交付。","\u002Fcases\u002Fsubsummit-2026\u002Fhero.png","SubSummit 2026 交互平面图，在 Kansas City Convention Center 布局上叠加搜索与分类筛选",[263,266,269,272],{"icon":264,"text":265},"location","美国堪萨斯城",{"icon":267,"text":268},"calendar","2026 年 5 月 13 日至 15 日",{"icon":270,"text":271},"clock","4 分钟阅读",{"icon":273,"text":274},"users","最多 100 个展位",{"main":276,"pills":279},{"value":277,"label":278},"457","独立用户数",[280,283],{"text":281,"style":282},"预订 · Exhibitor Portal · 赞助","brand",{"text":284,"style":285,"dotColor":286},"最终版早于开幕 6 天交付","dark","#F59E0B",{},true,"\u002Fsubsummit-2026",{"cardTitle":291,"excerpt":292,"category":257,"location":265,"dateLabel":293,"image":294,"imageAlt":295,"bigNumber":296,"tags":299},"SubSummit 2026：一张地图同时支撑导航、展位销售与活动运营","一份 100 个展位的 Standard Design 平面图，整合在线预订、Exhibitor Portal 和赞助商可见度——最终版早于开幕 6 天交付。","2026 年 5 月","\u002Fcases\u002Fsubsummit-2026\u002Fcover.png","SubSummit 2026 品牌化平面图，显示 Kansas City Convention Center 的展厅、演讲厅与预约洽谈区",{"value":297,"visualVariant":298},"100","cream",[300,301,302],"B2B \u002F 展会","订阅制","DTC",{"title":304,"rows":305},"项目一览",[306,309,312,315,318,321,323,327],{"label":307,"value":308},"客户","SubSummit 2026",{"label":310,"value":311},"行业","订阅制、会员制、DTC 与经常性收入",{"label":313,"value":314},"场馆","Kansas City Convention Center",{"label":316,"value":317},"套餐","Standard Design · 最多 100 个展位",{"label":319,"value":320},"交付日期","2026 年 3 月 25 日（第一版）· 2026 年 5 月 7 日（最终版）",{"label":322,"value":268},"活动日期",{"label":324,"value":325,"href":326},"公开地图","subsummit2026.expofp.com","https:\u002F\u002Fsubsummit2026.expofp.com",{"label":328,"value":329},"范围","在线展位预订 · Exhibitor Portal · 赞助商可见度 · 展位附加项 · 寻路导航 · POI · 品牌化设计","2026-08-04",{"title":332,"description":333},"SubSummit 2026 成功案例","了解 ExpoFP 如何以品牌化交互平面图支持堪萨斯城的 SubSummit 2026，把展位预订、展商管理与寻路导航整合在一起。","subsummit-2026",{"sourceLocale":336,"sourceSlug":334,"sourceHash":337},"en","8a5f720cb0d7bbbca3aa0a4523dc9b609ba5ba64abda29a1f01b46850ac6753c","HnfVDxsGu-1H08c59go0qTsQPcqwOEa97eg3CmxQdA4",[340,354,370,387,401,417,430,434,445,457,469,480,494,506,519],{"slug":341,"preview":342},"apas-show-2026",{"cardTitle":343,"excerpt":344,"category":257,"location":345,"dateLabel":293,"image":346,"imageAlt":347,"bigNumber":348,"tags":351},"APAS Show 2026：23,606 人使用的超市展会可搜索平面图","一份品牌化、可搜索的 Expo Center Norte 地图，帮助观众找到展商、品牌和赞助商区域——统计期内共记录 155,862 次总浏览。","巴西圣保罗","\u002Fcases\u002Fapas-show-2026\u002Fcover.png","APAS Show 2026 的 Expo Center Norte 交互平面图，各展馆以颜色区分",{"value":349,"visualVariant":350},"23.6K","rose",[300,352,353],"零售","食品饮料",{"slug":355,"preview":356},"cannes-lions-2026",{"cardTitle":357,"excerpt":358,"category":359,"location":360,"dateLabel":361,"image":362,"imageAlt":363,"bigNumber":364,"tags":366},"Cannes Lions 2026：一份贯穿全城的可搜索节庆地图","Croisette 沿线的场馆、舞台、品牌活动和合作伙伴空间，汇入一份品牌化交互地图——节庆周内 41,624 次浏览、9,893 名用户。","Conferences","法国戛纳","2026 年 6 月","\u002Fcases\u002Fcannes-lions-2026\u002Fcover.png","Cannes Lions 2026 品牌化交互地图，显示 Palais des Festivals、舞台和品牌沙滩",{"value":365,"visualVariant":298},"9.9K",[367,368,369],"会议","创意","节庆",{"slug":371,"preview":372},"cityxcity-london-2026",{"cardTitle":373,"excerpt":374,"category":375,"location":376,"dateLabel":377,"image":378,"imageAlt":379,"bigNumber":380,"tags":383},"City x City London 2026：为 Olympia 一日制 Braze 活动打造的品牌化平面图","Mainstage、Stage 2、Braze Hub 和社交空间汇入一份可搜索地图——单日活动内 1,083 次浏览、420 名用户。","Tech","英国伦敦","2026 年 4 月","\u002Fcases\u002Fcityxcity-london-2026\u002Fcover.png","City x City London 2026 的 Olympia London Grand Hall 品牌化平面图",{"value":381,"visualVariant":382},"420","slate",[384,385,386],"科技","B2B","SaaS",{"slug":388,"preview":389},"dominos-worldwide-rally-2026",{"cardTitle":390,"excerpt":391,"category":359,"location":392,"dateLabel":293,"image":393,"imageAlt":394,"bigNumber":395,"tags":398},"Domino's 2026 Worldwide Rally：一份地图串起 Mandalay Bay 多个场地的 200+ 个展位","一份 PRO Design 地图把 Bayside Halls、Michelob Ultra Arena 和 Beach Clubs 与 213 家展商及议程地点连在一起——并集成进 Brella 活动平台。","美国拉斯维加斯","\u002Fcases\u002Fdominos-worldwide-rally-2026\u002Fcover.png","Domino's 2026 Worldwide Rally 品牌化平面图，覆盖 Mandalay Bay 的 Bayside Halls、Michelob Ultra Arena 与 Moorea Beach Club",{"value":396,"visualVariant":397},"6.9K","blue",[367,399,400],"企业","特许经营",{"slug":402,"preview":403},"ifx-expo-cyprus-2026",{"cardTitle":404,"excerpt":405,"category":406,"location":407,"dateLabel":361,"image":408,"imageAlt":409,"bigNumber":410,"tags":413},"iFX EXPO Cyprus 2026：200+ 个展位，预订、赞助与展商管理整合于一个平台","一份面向交易驱动型金融科技展会的 Standard Design 平面图——展位预订、赞助商可见度和 Exhibitor Portal，活动周内还带来 14,172 次地图浏览。","Fintech","塞浦路斯利马索尔","\u002Fcases\u002Fifx-expo-cyprus-2026\u002Fcover.png","iFX EXPO Cyprus 2026 品牌化平面图，显示 Expo Hall 1、Expo Hall 2、Speaker Hall 与 Mastery Hub",{"value":411,"visualVariant":412},"6.8K","ink",[414,415,416],"金融科技","交易","支付",{"slug":418,"preview":419},"london-tech-week-2026",{"cardTitle":420,"excerpt":421,"category":375,"location":376,"dateLabel":361,"image":422,"imageAlt":423,"bigNumber":424,"tags":427},"London Tech Week 2026：29,202 人使用的 Swapcard 集成平面图","Olympia London 的展区、舞台、展商和合作伙伴区域汇入一份可搜索的品牌化地图——活动周内 73,333 次浏览。","\u002Fcases\u002Flondon-tech-week-2026\u002Fcover.png","London Tech Week 2026 品牌化平面图，覆盖 Olympia London 的 Grand Hall 与 National 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