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wayfinding, kiosks and booth management vs an enterprise indoor positioning platform with native SDKs.",{"home":25,"compare":26,"page":27},"Home","Compare","ExpoFP vs Pointr",{"badgeText":29,"headline":27,"subheadline":30,"ctaLabels":31,"bullets":35},"Comparison Guide","ExpoFP is a floor-plan-first platform for events and venues with digital wayfinding, kiosks and available blue-dot positioning, while Pointr is an enterprise indoor positioning platform built around beacon infrastructure and native SDKs, so the right choice depends on whether your priority is a fast-to-launch, sellable map or deep positioning infrastructure inside a permanent building.",[32,33,34],"Try ExpoFP Free","Book a Demo","See Pricing",[36,37],"Prepared by the ExpoFP product team","Last verified: {lastVerified}",{"stats":39},[40,43,46,49],{"value":41,"caption":42},"Free","plan available",{"value":44,"caption":45},"{trialDays}-day","full-featured trial",{"value":47,"caption":48},"{diyPrice}\u002Fmo","published DIY pricing from",{"value":50,"caption":51},"No app","needed for web wayfinding",[53,54,55,56,57,58],"Overview","Comparison","Why ExpoFP","Tradeoff","FAQ","Related pages",{"heading":53,"lead":60,"paragraphs":61},"Pointr is an indoor mapping, positioning and wayfinding vendor. According to its public materials, the platform combines AI-generated indoor maps (MapScale), a cloud CMS (Pointr Cloud), indoor positioning based on Bluetooth Low Energy (BLE) beacons and its patented Deep Location technology, navigation, geofencing and analytics. It offers SDKs for iOS, Android and web, plus Pointr Express, an app-free map experience that can be launched from a QR code, NFC or a web link. Pointr publishes sector pages for workplace, events, healthcare, retail, aviation and hospitality, and cites large enterprise and venue deployments, including airports, hospitals, retail chains and major trade events. Its packages are described as \"Maps\" and \"Maps & Location,\" with the second adding indoor positioning, dynamic navigation and geofencing.",[62,63],"ExpoFP is a floor-plan-first platform built for events and exhibition venues. Organizers use it to create interactive floor plans, manage booth inventory, publish exhibitor listings, let exhibitors search and reserve booths on the map, and embed the plan and exhibitor list on their own website. Attendees open the map in a browser, search by booth, company or category, and follow turn-by-turn, accessible routes across floors, buildings and an area map without installing an app. ExpoFP also offers standing kiosks with \"you are here\", caching and full offline mode, plus blue-dot indoor positioning, outdoor GPS and QR-code positioning at the project level; WHX Dubai 2026, for example, used blue-dot navigation across two exhibition centres. Beyond events, ExpoFP has dedicated solutions for [airport terminals](airportTerminals) and [shopping centres](shoppingCentres).","This page is for teams comparing **ExpoFP vs Pointr**, looking for a **Pointr alternative** for **floor plans and wayfinding**, or deciding between **a floor-plan-first platform with positioning options** and **an enterprise positioning platform**. If you run **trade shows, exhibitions or venues** and need **booth management, exhibitor search and wayfinding** with a quick launch, ExpoFP is likely the closer fit. If you operate a permanent building where deep positioning infrastructure and native SDKs are the core requirement, read the \"When Pointr may be a better fit\" section below.",{"heading":65,"cards":66},"Quick verdict",[67,70],{"title":68,"description":69},"Choose ExpoFP if","You organize or host trade shows, exhibitions and expos, and your plan is the center of your business: booth inventory, availability, reservations, exhibitor profiles and search. You want a self-service setup that publishes a browser-based map attendees can open from a link or an embed, with published pricing and a free plan to start, plus kiosks and blue-dot positioning available when a project calls for them.",{"title":71,"description":72},"Choose Pointr if","You need enterprise-grade positioning infrastructure, documented location accuracy and native SDKs across a permanent building or campus, such as a hospital, airport, shopping centre or large workplace, and you are prepared for an enterprise engagement that may include hardware installation, SDK integration and a sales-led purchase. Pointr also offers event mapping, so large events that want blue-dot navigation are within its scope.",{"heading":74,"featureColumnLabel":75,"rows":76},"Feature-by-feature comparison","Feature",[77,84,91,98,105,111,118,125,132,139,146,153,160,167,174,181,188,195],{"title":78,"cells":79},"Interactive event floor plans",[80,82],{"text":81},"Core product. Interactive plans designed around exhibitors and booths, published in the browser",{"text":83},"Interactive 3D indoor maps, including an events offering for trade shows, conferences and exhibitions",{"title":85,"cells":86},"Floor plan editing",[87,89],{"text":88},"Self-service plan editor and booth data management by the organizer",{"text":90},"Pointr Cloud CMS for maps and content; AI-assisted map generation (MapScale). Day-to-day editing workflow and level of self-service should be confirmed with Pointr",{"title":92,"cells":93},"Booth management",[94,96],{"text":95},"Map-first booth inventory with status, size, pricing and exhibitor assignment",{"text":97},"Exhibitor points of interest and listings are described for events. Booth inventory management as a sales workflow is not clearly documented publicly; should be confirmed",{"title":99,"cells":100},"Booth reservations",[101,103],{"text":102},"Yes, exhibitors can reserve booths directly on the map",{"text":104},"Not clearly documented publicly; should be confirmed",{"title":106,"cells":107},"Booth purchases online",[108,110],{"text":109},"Yes, on paid plans (booth reservation and sponsorships included from DIY at {diyPrice}\u002Fmo; exhibitor payments can be enabled on DIY, Standard and Pro plans)",{"text":104},{"title":112,"cells":113},"Real-time booth availability",[114,116],{"text":115},"Yes, booth status is shown live on the map",{"text":117},"Not clearly documented as a booth-sales feature; should be confirmed",{"title":119,"cells":120},"Exhibitor profiles \u002F listings",[121,123],{"text":122},"Exhibitor profiles and a searchable exhibitor list, embeddable on your site",{"text":124},"Exhibitors can add rich POI data (logo, description, search synonyms); premium listings are described for trade shows",{"title":126,"cells":127},"Search by booth, company, or category",[128,130],{"text":129},"Yes",{"text":131},"Yes, search and categorized directory are described for events; analytics on searches are available",{"title":133,"cells":134},"Attendee wayfinding",[135,137],{"text":136},"Turn-by-turn, accessible routes across floors, buildings and an area map, no app required. Blue-dot indoor positioning, outdoor GPS and QR-code positioning available at the project level",{"text":138},"Turn-by-turn wayfinding; blue-dot positioning with beacons in the Maps & Location package; static navigation in the Maps package",{"title":140,"cells":141},"Mobile \u002F browser experience",[142,144],{"text":143},"Web-first, with mobile support; standing kiosks with \"you are here\", caching and full offline mode",{"text":145},"Mobile (iOS, Android native and hybrid), web and kiosk via SDKs; app-free access via Pointr Express (QR code, NFC, web link)",{"title":147,"cells":148},"Multi-floor \u002F multi-building support",[149,151],{"text":150},"Yes, buildings and levels are supported",{"text":152},"Yes, multi-level and multi-building campuses, including indoor-to-outdoor transitions",{"title":154,"cells":155},"Website embedding",[156,158],{"text":157},"Embeddable floor plan and exhibitor list",{"text":159},"Web SDK and MapWidget integration; Pointr describes integration in a few lines of code. Requires developer involvement",{"title":161,"cells":162},"Self-service setup",[163,165],{"text":164},"Yes, with a free plan, a {trialDays}-day trial and DIY plans",{"text":166},"Sales-led: both packages are selected through a contact form. Positioning deployments involve Pointr's hardware team",{"title":168,"cells":169},"Lead retrieval \u002F capture",[170,172],{"text":171},"Not a core capability of the floor plan product",{"text":173},"Not documented as lead retrieval; QR codes for exhibitors and geofenced messaging are described. Should be confirmed",{"title":175,"cells":176},"Public pricing",[177,179],{"text":178},"Yes: free plan, DIY from {diyPrice}\u002Fmo, (booth reservation and sponsorships included from DIY at {diyPrice}\u002Fmo; exhibitor payments can be enabled on DIY, Standard and Pro plans)",{"text":180},"Package contents are public; prices are not published (contact sales)",{"title":182,"cells":183},"Product scope",[184,186],{"text":185},"Floor plans, booth inventory, exhibitors, wayfinding, kiosks, positioning options and analytics for events and venues, with solutions for airports, shopping centres, campuses and hospitals",{"text":187},"Indoor mapping, positioning, navigation, geofencing, analytics and workplace tools across several industries",{"title":189,"cells":190},"Best fit",[191,193],{"text":192},"Trade shows, exhibitions, expos and venues that want a fast-to-launch map with wayfinding",{"text":194},"Permanent buildings and large enterprise sites where deep positioning infrastructure matters, plus large events",{"title":196,"cells":197},"Ideal buyer",[198,200],{"text":199},"Event organizers, exhibition managers and venue teams who want self-service floor plans",{"text":201},"Enterprise facilities, healthcare, aviation, retail and workplace teams, and large event brands with technical resources",{"pro":203,"con":213},{"title":204,"description":205,"items":206},"Why teams pick ExpoFP over Pointr","Teams that run exhibitions tend to choose ExpoFP when the floor plan itself is the product they sell and manage. The most common reasons are:",[207,208,209,210,211,212],"Booth inventory on the map. Booth status, sizes, prices and exhibitor assignments live in the same place as the plan, so sales and operations work from one source of truth.","Booth reservations and online purchases. Exhibitors can reserve booths on the map, and paid plans support online payments (booth reservation and sponsorships included from DIY at {diyPrice}\u002Fmo; exhibitor payments can be enabled on DIY, Standard and Pro plans).","No app, with positioning when you need it. Attendees open a link and search; nothing to download. Kiosks, QR-code positioning and blue-dot navigation can be added at the project level.","Self-service setup. Organizers can start on the free plan or the {trialDays}-day full-featured trial and publish a plan without a sales cycle or an integration project.","Embeddable plan and exhibitor list. The map and the searchable exhibitor directory can sit directly on your event website.","Published pricing. DIY plans start from {diyPrice}\u002Fmo, which makes budgeting simpler for recurring shows.",{"title":214,"description":215},"When Pointr may be a better fit","Pointr is a strong choice when the requirement is deep, permanent positioning infrastructure inside a large building. Hospitals that need patients and staff to see exactly where they are, including which floor, across a multi-building campus; airports that want turn-by-turn guidance with estimated times to a gate; and large shopping centres, retailers and workplaces that want a live blue dot, indoor-to-outdoor transitions, geofencing and location analytics are all use cases Pointr documents publicly. Pointr also cites integrations such as Epic MyChart for healthcare and offers SDKs for native mobile apps. If you need published positioning accuracy, native SDKs inside your own app and an enterprise-scale rollout across a permanent estate, Pointr is built for that. ExpoFP offers blue-dot positioning at the project level, but its focus is the floor plan, wayfinding and kiosks rather than positioning infrastructure.",{"heading":217,"paragraphs":218},"The real tradeoff",[219,220],"The tradeoff is between a map-first platform and a positioning-first platform. ExpoFP treats the plan as a living record of what is for sale, who has booked it and who exhibits there, and delivers it through the browser and kiosks with wayfinding and, where needed, blue-dot positioning. Pointr treats the building as a positioning problem first: it maps the space, instruments it with its own infrastructure, and exposes location through SDKs. Each approach is strongest on its own side of that line.","The second difference is how you buy and run it. ExpoFP is self-service, with a free plan, a trial and published pricing, which suits recurring shows with lean teams. Pointr is an enterprise platform with sales-led packages, SDKs and, for positioning, a hardware deployment, which suits permanent venues with facilities, IT and app teams. Neither model is better in general; they are built for different buyers.",{"heading":222,"paragraphs":223,"items":226},"How to decide",[224,225],"Start with the question your visitors need answered. If it is \"Which booth is this company in, and is that one still available?\", you need strong floor plan and exhibitor tools. If it is \"Where am I right now, and how do I get to radiology from here?\", you need wayfinding and positioning, which both vendors can provide in different depths. Then consider who will operate the system: an events team that wants to publish and update a plan on its own, or a facilities and IT group that can manage hardware, SDKs and a longer rollout.","For vertical landing pages that bring buyers here, such as airports, hospitals, shopping centres and venues, the same logic applies. Exhibition and convention venues, and the events held in them, usually fit ExpoFP, and ExpoFP's [airport terminal](airportTerminals) and [shopping centre](shoppingCentres) solutions cover wayfinding and kiosks for those buildings. Large airports and hospital estates that need deep positioning infrastructure and native app SDKs usually fit Pointr. A short checklist helps:",[227,228,229],"**Choose ExpoFP** if you need booth inventory, reservations, exhibitor search, kiosks and an embeddable, app-free map with wayfinding and published pricing.","**Choose Pointr** if enterprise positioning infrastructure, documented accuracy and native SDKs inside a permanent building are non-negotiable.","**Consider both** if a venue wants Pointr's positioning SDK inside its own app alongside ExpoFP's floor plan, kiosk and booth workflow for the shows it hosts.",{"heading":57,"items":231},[232,235,238,241,244,247,250],{"question":233,"answer":234},"Is ExpoFP a Pointr alternative?","For event, exhibition and many venue use cases, yes. ExpoFP covers interactive floor plans, booth management, exhibitor search, turn-by-turn wayfinding and kiosks, with blue-dot, GPS and QR-code positioning available at the project level. It is a less direct substitute where a permanent building needs enterprise positioning infrastructure and native SDKs embedded in its own app.",{"question":236,"answer":237},"What is the main difference between ExpoFP and Pointr?","ExpoFP is a floor-plan-first platform focused on booth inventory, exhibitors, search and wayfinding, delivered in the browser and on kiosks, with positioning available per project. Pointr is a positioning-first platform that combines maps, BLE-based blue-dot positioning, navigation, geofencing, analytics and native SDKs. One starts from what is on the floor; the other starts from locating people on it.",{"question":239,"answer":240},"Which platform is better for interactive floor plans at trade shows?","For booth-driven shows, ExpoFP is generally the closer fit because booth status, reservations, online purchases and exhibitor listings are part of the plan itself. Pointr also publishes an events offering with exhibitor listings, analytics and optional blue-dot navigation, so large events with a positioning requirement may evaluate it. Whether Pointr supports booth sales workflows should be confirmed with them directly.",{"question":242,"answer":243},"Does Pointr support real-time indoor positioning?","Yes. Pointr's public materials describe a BLE-based blue dot with accuracy of roughly 1-3 meters, multi-floor detection and indoor-to-outdoor transitions, available in its Maps & Location package. The materials also say installation uses beacons set up by Pointr's hardware team, though specifics vary by site and should be confirmed with Pointr.",{"question":245,"answer":246},"Which platform is better for attendee navigation?","It depends on what \"navigation\" means for you. If attendees need to search for a booth or company and see it on a clear map from their phone, ExpoFP does this in the browser with no app, with turn-by-turn routes, kiosks and blue-dot positioning available for larger projects. If navigation must live inside your own native app with Pointr's positioning infrastructure, Pointr is designed for that, with hardware and SDK integration.",{"question":248,"answer":249},"Does Pointr publish pricing?","Pointr publishes what its two packages include, Maps and Maps & Location, but we did not find prices on its public pages; packages are selected by contacting the company. Costs for positioning deployments, including hardware, would need a quote. ExpoFP, by comparison, publishes pricing: a free plan, DIY from {diyPrice}\u002Fmo, and (booth reservation and sponsorships included from DIY at {diyPrice}\u002Fmo; exhibitor payments can be enabled on DIY, Standard and Pro plans).",{"question":251,"answer":252},"Who should choose Pointr instead of ExpoFP?","Hospitals, airports, shopping centres, large workplaces and retail chains that need enterprise-scale positioning infrastructure, geofencing and location analytics across a permanent estate should look closely at Pointr. So should teams that want to embed navigation into their own mobile app through native SDKs. If your priority is booth sales, exhibitor management, kiosks and an app-free map with wayfinding, ExpoFP is the more direct fit.",{"heading":58,"items":254},[255,259,263,267,271],{"title":256,"text":257,"linkLabel":258},"ExpoFP alternatives","See how ExpoFP compares across the market.","Read the guide",{"title":260,"text":261,"linkLabel":262},"Compare platforms","All ExpoFP comparison guides.","Browse comparisons",{"title":264,"text":265,"linkLabel":266},"Pricing","Free plan, DIY and payment-enabled plans.","See pricing",{"title":268,"text":269,"linkLabel":270},"ExpoFP vs Mappedin","Another indoor mapping comparison.","Read the comparison",{"title":272,"text":273,"linkLabel":270},"ExpoFP vs MapsPeople","Venue and workplace mapping comparison.",{"heading":275,"buttonLabels":276},"Ready to see how ExpoFP fits your show or venue?",[32,33,34],{"heading":278,"body":279},"Disclaimer","Information on this page is based on publicly available product materials and may change over time. If you represent this product and would like us to correct or update anything, [please contact us](contact). This is ExpoFP's own comparison and reflects our perspective based on publicly available information and user-facing product research.",{"left":4,"top":4,"width":12,"height":12,"rotate":4,"vFlip":6,"hFlip":6,"body":281},"\u003Cg fill=\"none\">\u003Cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.75 22.5C5.81293 22.5 0.999985 17.6871 0.999985 11.75C0.999985 5.81294 5.81293 1 11.75 1C17.6871 1 22.5 5.81294 22.5 11.75C22.5 17.6871 17.6871 22.5 11.75 22.5ZM16.5182 9.39018C16.8718 8.9659 16.8145 8.33534 16.3902 7.98177C15.9659 7.62821 15.3353 7.68553 14.9818 8.10981L10.6828 13.2686L8.4571 11.0429C8.06657 10.6524 7.43341 10.6524 7.04288 11.0429C6.65236 11.4334 6.65236 12.0666 7.04288 12.4571L10.0429 15.4571C10.2416 15.6558 10.5146 15.7617 10.7953 15.749C11.076 15.7362 11.3384 15.606 11.5182 15.3902L16.5182 9.39018Z\" fill=\"currentColor\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":12,"height":12,"rotate":4,"vFlip":6,"hFlip":6,"body":283},"\u003Cg fill=\"none\">\u003Cpath transform=\"translate(3.25 3.25)\" d=\"M8 16.75C8 17.1642 8.3358 17.5 8.75 17.5C9.1642 17.5 9.5 17.1642 9.5 16.75V9.5H16.75C17.1642 9.5 17.5 9.1642 17.5 8.75C17.5 8.3358 17.1642 8 16.75 8H9.5V0.75C9.5 0.33579 9.1642 0 8.75 0C8.3358 0 8 0.33579 8 0.75V8H0.75C0.33579 8 0 8.3358 0 8.75C0 9.1642 0.33579 9.5 0.75 9.5H8V16.75Z\" fill=\"currentColor\"\u002F>\u003C\u002Fg>",{"left":4,"top":4,"width":12,"height":12,"rotate":4,"vFlip":6,"hFlip":6,"body":285},"\u003Cg fill=\"none\">\u003Cg transform=\"translate(2 2)\">\n\u003Cpath d=\"M2 11V16H5V14L9 17L5 20V18H2C0.9 18 0 17.1 0 16V11H2Z\" fill=\"currentColor\"\u002F>\n\u003Cpath d=\"M18 11C19.1046 11 20 11.8954 20 13V18C20 19.1046 19.1046 20 18 20H13C11.8954 20 11 19.1046 11 18V13C11 11.8954 11.8954 11 13 11H18Z\" fill=\"currentColor\"\u002F>\n\u003Cpath d=\"M7 0C8.10457 0 9 0.89543 9 2V7C9 8.10457 8.10457 9 7 9H2C0.89543 9 0 8.10457 0 7V2C0 0.89543 0.89543 0 2 0H7Z\" fill=\"currentColor\"\u002F>\n\u003Cpath d=\"M15 2H18C19.1 2 20 2.9 20 4V9H18V4H15V6L11 3L15 0V2Z\" fill=\"currentColor\"\u002F>\n\u003C\u002Fg>\u003C\u002Fg>",{"left":4,"top":4,"width":12,"height":12,"rotate":4,"vFlip":6,"hFlip":6,"body":287},"\u003Cg fill=\"none\">\u003Cpath transform=\"translate(6.25 6.25)\" d=\"M11.5 10.75C11.5 11.1642 11.1642 11.5 10.75 11.5C10.3358 11.5 10 11.1642 10 10.75V2.56055L1.28027 11.2803C0.98738 11.5732 0.51262 11.5732 0.219727 11.2803C-0.0731667 10.9874 -0.0731667 10.5126 0.219727 10.2197L8.93945 1.5H0.75C0.335786 1.5 0 1.16421 0 0.75C0 0.335786 0.335786 0 0.75 0H10.75C11.1642 0 11.5 0.335786 11.5 0.75V10.75Z\" fill=\"currentColor\"\u002F>\u003C\u002Fg>",1791982074566]